It’s official: Just a few minutes ago Fox announced that Avatar has reached $601.2M thru Tuesday, February 2, and in so doing has surpassed Titanic’s unadjusted Box Office record take of $600.8M.   So that’s it: It’s done.  Turns out our projection of Feb 4 as the day it would happen is overly conservative and off by two days.  Conversation now shifts to what the final number will be, and what it would take to unseat Titanic in an “adjusted for inflation” basis.  According to Box Office Mojo, that number would be $957M. Good luck.

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