Films and Filmmaking: Declaration of Indies: Just Sell it Yourself

As a filmmaker who has somehow managed to make 11 films and then watch and/or participate in the selling of them, I’ve been a keen follower of the writings of Peter Broderick, one of the most forward-thinking of the gurus of independent film distribution. His website,, is a great resource for independent filmmakers and anyone interested in hearing some very good ideas about how to maximize the market performance of independent films. In Sunday’s New York Times, Manohla Dargis has an excellent piece which relies heavily on much of what Broderick has been saying, and is reprinted in part here:

Published: January 14, 2010
LAST November inside a conference room at the University of Southern California in Los Angeles, a film consultant named Peter Broderick was doing his best to foment a revolution. Mr. Broderick, who helps filmmakers find their way into the marketplace, was spreading the word on an Internet-era approach to releasing movies that he believes empowers filmmakers without impoverishing them economically or emotionally. Mr. Broderick divides distribution into the Old World and New, infusing his PowerPoint presentation with insurgent rhetoric. He has written a “declaration of independence” for filmmakers that — as he did that afternoon — he reads while wearing a tricorn hat. Read more

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