From Michael Sellers

Kelli Schroeder, Carly’s mom, called today. It was the first time we’ve spoken since she and Carly left on the Gracie promotional tour, so we had a lot of catching up to do. I went over all the plans….she reiterated their support, and we did a lot of post mortems about Gracie. She and Carly are thrilled with the reviews and they have been getting deluged with offers and scripts as a result. Kelli feels that Picturehouse made a mistake by trying for 1,1000 screens to begin with and had some questions about how the promotional money got spent. Apparently they bought two 30 second spots on the finals of American Idol at $600,000 per spot. And they did $5M at Nickelodeon (I can’t imagine how you get that much value out of Nickelodeon). We talked a lot about how crucial the internet is for us, and about our plans for maximizing it. Anyway — the main thrust was to let us know they’re ready and very happy with the way the promotions have rolled out so far.

She sent me an email afterwards….here it is:

Hey Mikey,
It was great talking to you today. Your energy was fantastic. I needed that. I agree with the whole internet thing. The internet is powerful. Over the past month…. 1500 people were added to Carly’s myspace. That is a very small amount. They entered through the web site.

You figure out what we need to do…and we are there.



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