BBC Comes Out With a Long Article About the “AlDub Phenomenon”

More evidence that “AlDub” is making waves internationally — the venerable BBC has just published a lengthy article entitled: ‘AlDub’: A social media phenomenon about love and lip-synching

Here’s what it says:

It is a surreal and wildly popular show which has smashed global social media records. But few outside the Philippines have even heard of the phenomenon called AlDub.

What follows is everything you need to know about lip-synching, being in love with somebody you have never met and how to break records on Twitter.


What or who is ‘AlDub’?

For several months, viewers across the Philippines have been tuning in to watch ‘Eat Bulaga!‘, a popular afternoon variety show, which features a skit with a pair of lovers who have never met in the flesh.

On the show, their romance is conducted via a split screen and as it developed, obstacles after obstacle cropped up to prevent the onscreen duo from meeting.

‘AlDub’ is a play on the first names of Filipino actors Alden Richards and Maine Mendoza (who plays the character Yaya Dub on the show), both stars with huge followings on social media.

Read the rest at BBC.

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