WalMart — Eye of the Dolphin DVD News

This just in from Scott Mansfield at Monterey Media:Hi Michael –We just received word on Wal-mart’s new release planner and Eye of the Dolphin will be on New release until at least February 11th. This is good newsScottScott MansfieldManaging Partnermonterey media inc. / monterey videoMDS COMMENT: When a DVD comes out WalMart carries it as a “new release” for at least one week and sometimes longer. This amounts to the equivalent of an extension in a theatrical run. After the “New Release” phase the title will normally remain on the shelves but will not be displayed as prominently. This is modest good news and indicates that it’s selling well enough to justify occupying the “New Release” shelf space.