What The World Can Learn from the AlDub Phenomenon

True confession time. I’ll admit it. I’ve just spent a joyous, kilig-filled weekend watching the inspired silliness (but is it really silly?) of the Filipino “AlDub” love team — Alden Richards and “Yaya Dub” Maine Mendoza — as they garnered a new Guiness World Record 41 million tweets, also filling a 55,000 seat stadium for …. what?  Essentially, for a glorified episode of Eat Bulaga, a noontime variety show that’s been on TV in the Philippines since 1979.  You ask:  That’s what generated 41 million tweets? Yup. Confused?  It’s worth trying to figure out because in watching this and sharing the experience, I find myself convinced that as a citizen of tired old jaded we’re-too-cool-for-such-nonsense America, we can in fact  learn a lot about humility, empathy, resiliency,  and pure cathartic joy from our AlDub-crazed Filipino neighbors.

What’s All The Fuss About?

Here’s a crib sheet: Eat Bulaga is a noontime variety show in the Philippines.  “AlDub” is the love team combination of Alden Richards and “Yaya Dub” played by Maine Mendoza, hence AlDub — characters on the show.  The show itself is a grand, unruly, joyous celebration of silliness every day at noontime, with many different segments, characters, hosts, and various moving parts.   Yaya Dub is part of a segment of the show that takes place on the streets of the Philippines — she plays yaya (nanny) to the formidable “Lola Nidora” in segments filmed on the street in which a  wacky group of lolas (older women, played by male comedians in drag, what can I tell you?)  who give prizes daily to less fortunate viewers of the show.
So . . .  Yaya Dub and Alden were working separate elements of the show and had no scenes together until one day in July when cameras caught Yaya Dub admiring Alden on a monitor — and from that accidental glance, alert producers sensed an organic love story and began to incorporate the budding but carefully unrequited romance into the show’s daily storyline on the Juan For All All For Juan segment — a storyline that included millionaire matron Lola Nidora (played with pure comedic genius by Wally Bayola) keeping the would-be lovers apart because the stern Lola believes it is not yet “tamang panahon” — the right time — for the two to take their relationship forward. The running story proceeds under the moniker “Kalyeserye”,  literally ‘street theatre’ . . . . which is what it is, since a lot of it takes place on streets lined with fans.

Still with me?  Okay, here’s the first time they met.  If you don’t speak Tagalog it can be a little confusing but you’ll get the gist — Yaya Dub is doing her bit on the segment, then looks at a monitor and sees Alden on the split screen — and her reaction is priceless. Her eyes get big and it’s clear to the Greek Chorus panel of hosts that there’s an attraction — and they run with it, causing Yaya to basically blush her way through the rest of the segment as the hosts chatter away and give their opinions about what they’re seeing.

 

The Maine Mendoza Factor

Add to this the fact that Maine Mendoza who plays Yaya Dub is something absolutely unique in the corporate machine of Phiilippine show business — a self-made internet star whose selfie dubsmash lipsynch videos made her an online sensation before she joined the entertainment mainstream. Because of these origins, her particular brand of stardom has a far more organic vibe to it than is typically the case with  rising “establishment” stars in the Philippines.  She’s pure authentic viral buzz, not machine manufactured stardom–and add to that the extraordinary morphability of her looks, from fearlessly makeup free funny-face on her videos to stunning beauty queen when the situation calls for it, and you have a truly unique persona that is, inevitably, the biggest and by far the most deserving   “crush ng bayan” (crush of the nation) seen in the Philippines in many years. She’s a genuine talent and don’t be surprised if people like Saturday Night Live come looking for her.

 

And Alden the Sincere Suitor

It may have started with Maine admiring Alden … but it quickly flipped with Alden tearing up as he sang God Gave Me You, and in virtually every nuance of spoken word and body language, conveying that he truly does see in his would-be paramour a beautiful soul that he wants to win.  His genuine nature and gentle spirit are critical ingredients to the brew that has caused this to become so enrapturing for so many.

And so . . .

Alden and Maine are frustrated in their attempts to meet — and they pine for each other via split screen video, she from the streets, he from the studio — communicating via writing on pads and dubsmash lip synch, and waiting impatiently for Lola Nidora to give them the green light that “Tamang Panahon” — the right time — has arrived.

And that is what this Saturday event — the one that garnered 39M tweets — is all about.  “Tamang Panahon” — the “right time” when Lola Nidora will finally allow the relationship to progress.

It goes without saying that a big part of what’s driving the craziness is the fact that people sense that there is a real attraction between the two — it’s not just for show, it’s for real on some level. How real, and how far it might go — well that’s a big part of the fairy-tale appeal.

Kilig-Power On Display

And so, this past Saturday, Lola Nidora finally acknowledged that it’s Tamang Panahon — the right time —

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.. . and they finally had a first dance; they held hands; had a date; didn’t kiss — that will presumably come later, all staged like the fairy tale that it is meant to be, and is:
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Throughout the broadcast, cutaways to the audience show faces that are completely enraptured by what they are seeing. There is as an honesty, and an unself-conscious joy to be found here, and to be envied if you can’t feel it yourself.

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Is there a Larger Lesson From This?

I have to confess,  I think I see more in this than even my Filipino friends do.  Many of them see the whole thing as a little excessive, somehow a vaguely negative indication of Filipinos being sweipt up in some pop culture hysteria that is ultimately insubstantial and somehow vaguely demeaning to a culture that specializes, it seems, in being self-critical. They say it’s kababawan, meaning shallow.  Really?   I firmly disagree. I see it as something truly beautiful, life-affirming, even inspiring to my leathered old American self.

I see a connection between the unrestrained empathetic joy that Aldub Nation feels, and the strength and resilience and commitment and love of family that you see when you look at Filipinos laboring abroad as nurses, teachers, domestic helpers, construction workers, seamen, or any other job — separated from their families for long periods of time, sending money home every month, yet somehow keeping a smile and a sense of optimism and hope for the future.   Frankly, I don’t see Americans capable of that kind of sacrifice and familial love — nor do I see them capable of this kind of unrestrained and unself-conscious shared passion for …. well, anything.

I see a connection between the joy of this experience and the strength, sense of humor, and resiliency of the victims of typhoon Haiyan — the smiling toughness of spirit in places like Samar, and Leyte. . . .(and I know what that’s all about because my wife’s from a tiny town on the southern coast of Samar, one of the ones that were devastated by Yolanda, so yes,  I know . . . )

I see a connection between this ability to feel for others and something about Manny Pacquiao that touched the world.   The luster may have gone off Manny Pacquiao a little in the Phililppines because, by becoming a politician, he has gone from a fairy-tale storyline like AlDub to something that Filipinos are naturally and quite reasonably suspicious of — political ambition.  But  roll the tape back a few years. Did you ever notice how, after a big fight, Manny Pacquiao would inevitably say his goal was to “make the people happy”  — a statement that to an outsider sounds rather bland and simplistic. But contemplate the kind of “happy” that AlDub creates, which is the same kind of mega-charged “happy” that Manny Pacquiao created by winning championship fights in style on the world stage,  that kind of transcendant, joyous moment of release in which the spirit soars and the shortcomings of life dissipate, even disappear.  That’s what Manny was referring to when he said he wanted to  “make people happy” — not the mild diversion kind of “happy” — something deeper, more meaningful — and that’s what Manny and AlDub have both created.
For me — there is something in the Filipino culture that I admire for allowing  such an unabashed, joyous, shared celebration of “kilig” — that feeling of giddiness experienced either directly if you’re the one falling in love, or vicariously if you’re the one watching it happen and rooting the lovers onward.   I felt it this weekend and and afterwards  I feel both drained and renewed.  I’m not sure what chemical forces were released within me — but I know it was a good thing for my health, my spirit, and my ability to keep on keeping on through the travails in life.  Then I think about America and try to imagine something so magical and joyous taking root in the entire national consciousness here and I’m sorry — I just can’t fathom it happening.    We’re too hip, too cool, too jaded.

The “Tamang Panahon” Fairy Tale of It All

The producers of Eat Bulaga are very shrewd, very smart people.  They’ve been at this since 1979, and throughout that whole period they’ve managed to keep their finger on the pulse of a nation that in that time has gone from martial law to People Power to the Cory Aquino years and all that has followed since then.  And so when they had that inspired moment when they saw in Yaya Dub’s attraction to Alden an opportunity for storytelling — they pounced on it, but they did so with a deep understanding of their countrymen and what makes them tick.  The storyline they came up with is pure fairy tale — and the playing out of it on this past Saturday had about it as grand a sense of deliverance as Cinderella ever did.

Along the way, they also created a value-affirming juggernaut that has achieved a spectacular level of popularity while affirming and subtly shaping traditional Filipino values of humility, restraint, loyalty,  patience — Tamang Panahon means “in the right time”, which is Lola Nidora’s explanation when she intervenes to keep the couple apart.  To an audience vicariously wanting the relationship to bear fruit — it’s on one level an artificial barrier — but on other levels it’s teaching patience, it’s teaching respect for elders and tradition, and discipline, and in a larger and more meaninful sense it’s teaching a life-affirming belief that “in the right time” whatever is wearing you down, whether it’s a love that can’t be brought to fruition like AlDub, or whether it’s the pain of separation if you’re the overseas breadwinner and thus separated from your family at home, or whether it’s the fact that you live today in poverty — that sa tamang panahon, in the right time, things will be better.

It’s that larger interpretation of what’s going on with Aldub that really captures the special strength and resilience of the national character — a character that has caused Filipinos to earn respect around the world as hard-working, self-sacrificing, ever-smiling examples of love of family.  They are able to do it, at least in part, because there is within the Filipino a superior capacity for joy, a unique capacity for mega-empathy with one another and thus the sharing of experience, that is superior to that of other cultures.  Call it kilig-power — the capacity for shared, empathetic joy that created the intensity that led to 41M tweets.

It’s something to be proud of — and I’m proud to have been able to feel it too.

And with that as a VERY long intro …here’s the Saturday show, which you can view on Youtube….all the fireworks are in the last hour ….. Enjoy!

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P.S. Scroll down and leave a comment if you have a second.  It’s great to hear what people are thinking about this phenomenon. Thanks!

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About

I served at the U.S. Embassy in Manila from 1986-1990, then made movies in the Philippines from 1990-2000 including Filipino movies Umiyak Pati Langit and Anak Ng Dagat, and international coproductions Goodbye America and Legacy.  I married a Filipina from Samar, Lorena Llevado, in 1999.  We live in Los Angeles and hope to retire to the Philippines one day in the not too distant future.  She and I and my writing pal Bob Couttie have books about the Philippines, Samar in particular, which we enjoy sharing.

 

Daugher of Samar Cover Photo

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255 thoughts on “What The World Can Learn from the AlDub Phenomenon

  1. Dear Mr. Sellers,

    I came across with your article while looking for references for our thesis. I really appreciated how you analyzed the AlDub phenomenon. I liked how you defended it from those who see it as shallow and outlined the things that people can learn from them. By the way, our tentative thesis topic will be focusing on the effects of Yaya Dub’s character on a parent-daughter’s relationship. Here’s to hoping that I can use your article in clarifying the grounds of our study.
    Thank you!

      1. Hi! My thesis partner and I didn’t push through with the AlDub-themed thesis topic since our adviser didn’t approve of it as well. Instead, we opted with a different topic. Sorry, I can’t help you with yours.

  2. Dear Michael,
    Hi! I came across your blog by chance. Kalyerserye’s Day 182 (January 14 is today). I seldom live stream because of the commercials. Your blog sums up the effect that AlDub has generated from the viewing public. I used the AlDub McDo Commercials with the three Lola’s as example to explain the phenomenon as part of the macro mechanism of how media influence people’s response to a product (in this case, the love story of AlDub, the Lolas’, the ordinary versus the celebrity, etc)… I don’t need to elaborate, but I will write a critique of Kalyerserye soon. Thanks for being a fan of “life” that unfolds EVERYDAY in the STREET; I am a Fan, too.

  3. Dear Mr. Sellers,

    This article give me an idea on how I will deliver our documentary film next friday. Thank you so much for creating this wonderful article, its really a big help.

  4. Hi Sir Michael,
    You hit the point. It is true that AlDub is a real inspiration for a broken society. Talking about ‘Kababawan’, I may say that all love teams or all kinds of Fan Clubs of any celebrities are all ‘KABABAWAN’. Loyalists (considered fanatic politicaly) to any corrupt gov’t officials maybe not ‘kababwan’ because most of them are paid. My point is, nobody has the right to judge which is ‘kababawan’ or not. People hooked up in Pinoy Big Brother, X-Factor, The Voice segments but no one say it is ‘Kababawan’ but for AlDub is ‘Kababwan’. Anyway, they are only few haters of AlDub, I think. About ‘KILIG’. The type of Kilig in AlDub couple in Kalye Serye is the initial force (magnetic) that pull the first time viewers’ hearts to like the segment and keep themselves to ask more kiligs from episode to episodes. Of course, there are some other reasons that will keep you follow the Kalye Serye but I would like to focus on KILIG factor. Actually, for me Kilig is a little spark (seed) in your heart so that if authentic, it will develop and grow to Real Love. So if you feel Kilig, then the seed of Real Love is already in your heart. That is why most of the Aldub Nation still has this kilig. When kilig develops to Love, just imagine how many Filipinos (I pray all Filipinos) have this Real Love (the Jesus Love – because I believe Aldub is handed to Filipinos from Above. A.L.D.U.B. = A real Love is Divine Ultimate Blessing), there will be a REVOLUTION OF LOVE in Philippines which is very timely & much needed to this generation. EDSA 1 & 2 accomplished nothing because there is no genuine Love in the hearts of Filipinos, the Blessed Mother said to a Filipina visionary. She said it is in need of another revolution, a Revolution of Love. This LOVE will overflow from every heart towards other people. She is True to Her promise. This is the right time (Tamang Panahon) for Filipinos to have this Real Love and use this blessing to transform the nation to its DESTINY which is a God’s model nation to the world.

    God Bless You .

  5. So elated being a Filipino to read such article from someone who is foreign to this country. Thank you for understanding and appreciating our little happiness. It’s a fact that Aldub is a phenomenon and it so happened this very time that Filipinos are struck with problems about politics, our government, issues about crimes, calamities, poverty, lack of job placements and what not there. And Aldub is the answer to these pandemonium, the havoc, the disarray . It might not solve these at all but truly it gives a feeling of relief, of temporary solution to the chaos of life of Filipinos here and abroad. And that “kilig” feeling, the unexplainable feeling, the unfathomable thing that one can ever experience by just seeing Alden and Yaya Dub just looking at each other or merely giving flying kiss brings joy and excitement to everyone. And the feeling of great happiness, the laughter, the smile on every face, the great feeling of being on cloud nine for that matter can neither be surpassed nor equaled by any amount of wealth. And who has the nerve to question everyone with such feelings and emotions? Only the hypocrites and the frigid.

  6. Michael Sellers, you are a genius! You explained the phenomenon perfectly in context of Filipino culture via-a-via world view. In a world of negativity and nonchalant indifference, the Aldub phenomenon is its panacea. I thank God for you being a non-Filipino who empathize like you are a true fellowman.

  7. Dear Michael,
    Greetings of peace and abundant blessings to your for writing this article. I read it and was amazed how perfectly you have analyzed the Alden phenomena and the filipino spirit and culture. I didn’t know them both and don’t really watch noon time show since i am at the office working. I only came to be interested when my own children were really waiting to watch the noontime show. I noticed that Alden Richard is so emotional and can cry easilly. I only learned where he is coming from when I watched his own movie in Magpakailanman episode, that his mother wanted him to be an actor. His mother died of cancer and never saw the success of Alden as an actor. Alden attributes his blessings to his mom who is watching him even from afar. I can now relate why he easily cries but it is not tears of grieving but tears of joy. He is overwhelmed by the love and blessings he is receiving from God through the prayers of her mom of course. His overflowing joy is from being grateful to God that this joy overflows in his heart and makes him cry. I understand him, for when we receive so much blessings from God even if we do not deserve it, we really become so grateful and joyful. Maine is that someone that God gave to Alden to complete his joy. To Alden, you will grieve and mourn while the world rejoices, but your tears will turn to joy. Pagdating ng Tamang Panahon. To God be the glory. Thank you and God bless you Mr. Michael Sellers.

  8. I was touched so much by your article. You have put into words everything that Aldubnation felt and is feeling. You seem more Filipino than my kababayans (countrymen) who would rather bash on social media something that they just can’t fully comprehend. Thanks so much for this GREAT ARTICLE! ALDUB YOU…

  9. Thank you Mr. Michael Sellers for the article you wrote. You hit the Bullseye. That is how we think and feel about the EB’s KALYESERYE episodes and SA TAMANG PANAHON. God Bless you and your family—–from Los Angeles (we are seniors too).

  10. Papang, my father was diagnosed of Cancer last July and since then Aldub has been the source of happiness of my family. Thank you for this lovely article, sir.

    1. Jarrette thanks for sharing. Be strong. There are others who have told me similar stories. You have many people praying for you. . . . .

  11. At first, I tried to resist being caught in the AlDub phenomenon. But curiosity got me in. Then I got hooked. Last Saturday, as I was watching the “Tamang Panahon” episode, I contemplated on what made this ‘pakulo’ tick with a lot of people. Certainly, there were a lot of love teams in TV shows. I was just amazed at what makes Filipinos ‘kilig’ together in great numbers! Considering that all tricks and treats were tried and put up – from millions of pesos and house and lots being given freely, BIG stars hosting on the streets, with sexy and good looking dancers to all kinds of antics BUT alas were not even close to what AlDub has done, even in their daily usual airing. With this, I am just so proud to realize its not money that can lift the hearts of Filipinos, together, but its LOVE, love for family. That is such a very heartening knowledge. AlDub made me realize who I am as a Filipino and I am proud to be one.

  12. i usually go to sleep at around 12mn. but now i extend it to 30mins just to read your article and i’m happy for it.
    i personally would like to thank you for appreciating that kind of joy that aldub has brought to us Filipinos.
    and for those who comment negative about the aldub, well, they’re just jealous down to the bone and i sense it.
    i feel pity for them! so lame! but to all the people who appreciate aldub’s success and the joy that they bring…
    i am celebrating the same joy with all. ^_^ and to you mr. michael s. i thank you for your kind appreciation of our simple
    but sweet way of entertainment (no script). my 40mins is not wasted. goodnight from Dubai!

  13. Thank you Mr. Sanders, this was the most beautiful article I have ever read about ALDUB, EBulaga and for the Filipinos worldwide since this phenom started. Youre words, insights gave me teary eyed. What more can I say? “Ur the man.” More power to you! May God bless u and ur family always. “Kababawan pa more.” 😉

    jhoms

  14. Reading your article brings back the feeling of “Tamang Panahon” event all over again.
    I couldn’t stop my tears from falling when they finally held hands and embraced each other, no matter how hard I try.
    I have given up watching local TV shows particularly soaps for having almost the same plot over and over and over again (cliché).
    But I am a casual viewer of Eat Bulaga as I grew up with it, I admire Jose, Wally and Paolo because of their comedic sense specially Jose who I believe is a natural stand-up comedian.
    Due to work and other hobbies I wasn’t able to watch Yaya Dub on her first day on Eat Bulaga or even the day they met on split screen. I guess it was the following days that I was curious what the fuzz is all about and then just like that, I was hooked by the magic (silliness for the few, my older brother included).

    I really thank you Mr. Sellers for having a heartwarming insight over the AlDub phenomenon. Mean’s so much to me and the AlDub community. God Bless!

  15. Hi MIke,
    I don’t know if you still remember me but I was the gaffer of Mr. Jun Pereira in “Doomsdayer.” My name is Weng. It’s so nice to read your blog about AlDub. Nice insights. God bless you and your wife.

    1. Hi Weng …. sure I remember you…..great to hear from you. Give my best to Jun! Hope we can do another movie in the Philippines before we’re all too old! 😉

  16. Hello Mr. Sellers. I read not just your article but the comments as well, so amazed. This is one of the ‘intellectual writings’ about ALDUB, about the fans. It’s just a little sad, that there are still few haters. I think you know the word ‘kababawan’ which the self called ‘intellectuals’ are saying is definitely not the right adjective for us. Thank you for sharing the your love to ALDUB. Thank you for sharing your heart to Filipinos. Mabuhay ka sir.

  17. Great Mr. Sellers 🙂

    Disney, GMA, TAPE should join forces to make a fairy tale movie of the legendary AlDub… A story of an orphan maid searching for her prince and a rich boy searching for his princess and that they lived happily ever after… may it be in cartoons or real characters… much better if they cast the originals… Calling #DisneyGMATAPEAlDub

  18. Kudos to you Michael! You must be a real ‘foreignoy’! I really wanted to write something like this article which examines the collective psyche of the Filipino in relation with the Aldub phenomenon. The analogy between Aldub and Manny Pacquiao craze also came to mind. But honestly, I couldn’t nail it all down better than you did here.

  19. You nailed it… I have lived in the United States for 25 years and have become jaded in so many things. My husband has always been a fan of Eat Bulaga and the Juan for All, All for Juan Segment. He finds Jose, Wally and Paolo hilarious and enjoys their ad-libs and watches them religiously either by you tube or by recording Eat Bulaga. I watched the first time Yaya Dub saw Alden on camera and you could see the transformation on her face, she could not hide her “kilig” at seeing her crush and since then we have religiously watched their love story. I find myself obsessed, looking forward to the day they would meet but sa boring their daily interactions even though it was only split-screen. I opened a Twitter account so I can tweet everyday or re-tweet the daily hashtag even in my busy work day …it gives me a kind of joy and I find myself smiling and grinning when I watched kalyeserye…. I have watched Tamang Panahon multiple times and my reaction is quite the same… Laughing and giggling with the audience….I can’t describe why but it makes me happy… The lessons learned from Lola Nidora still reason area within me and I try to impart them to my children.
    Thank you for expressing what millions of Filipinos feel every single time they watch the Kalyeserye… It is unique to Filipinos but You are an adopted Filipino by marriage and as such can understand where we are coming from.
    Thank you

  20. Hi Mr. Sellers,

    Thank you very much for your excellent take on this national phenomenon we are experiencing today. Forgive me everyone if I seem to downplay it’s significance in the world stage, because I believe this is entirely and exclusively, a Filipino phenomenon. Frankly, I don’t care if the world won’t understand what this phenomenon is all about, we don’t need validations from the world on who we are and what we are as a people. The Japanese never ask what the world thinks about their Kabuki art, what with all those weird-looking makeup. Why should we ask what the world thinks on anything that is uniquely Filipino? It’s just a bonus that a foreigner with obvious emphatic heart such as you, understands us, more than we understand ourselves.

    The only downside on this, at least in my case is that, I’m starting to develop an unhealthy fixation on this ALDUB craze. I wouldn’t call it an obsession as I still can control my impulse to spend on anything that is labeled ALDUB (not a big fan of McDo or Jollibee). I guess my miser side still dominates. But spending an unreasonable amount of time looking for articles ALDUB-related is one thing anybody would call sane, especially when you set a self-deadline on finishing certain task. I guess my curse(blessing in most ways) is that, I have a lot of time in my hands because I work at home. I am a programmer by the way.

    The funny thing is that, I never in my life had this kind of fixation before. I am an IT professional but I have a disdain on anything that is Internet. If I have so much disdain on the Internet idiocy, I have absolute disdain on anything showbiz. And yet, I would qualify myself as an ALDUB zombie. Funny isn’t it?

    No, I certainly wouldn’t call this phenomenon a waste of time. This is entertainment! To call ALDUB a waste of time is to say that watching the Breaking Bad series or the Walking Dead is such a waste of my time. These shows entertained, terrified, made me laugh, and challenge my perceptions and outlook on life. But I’m certainly spending an unreasonable amount of time on this ALDUB craze. I might consider asking for professional help later, not yet, maybe soon. Hahaha!

    Maybe there’s a deeper reason on all this near-insanity I am experiencing. Maybe this is a form of escape on a bigger problem that is being experienced on a national level and it’s not just me, but most of the Filipino people. It could be just a coincidence that the national election are just a few months away, and whoever wins the presidency, be it Mar Roxas, Binay, or Grace Poe, the Filipino people are fucked just the same.

    I envy you Mr. Sellers, because you have the luxury of laughing your heart out watching Donald Trump in his presidential bid, knowing that he has little chance of winning the POTUS office, even if your Republican compatriots have enough insanity to nominate that clown. We on the other hand, will have to be content on laughing at ourselves because we really don’t have much choice.

  21. Hello! I have been analyzing my feelings about ALDUB and you just gave a great analysis. I describe myself as a battle scarred middle aged female lawyer in Mindanao. I live in Caraga which is the host of so many conflicts (very violent conflicts). My work exposes me to all these conflicts. Sometimes, I just would want to stop working since I feel so hopeless. But ALDUB provides me with the needed inspiration to go on and work for my fellow Filipinos. Once Again, thank you for this article. God Bless You!

  22. Thank you and very well said Sir. You hit the point that most intellectual Filipinos hate because of I think they are more of being “shallow” than those who can laugh, cry, sing and enjoy the fun from AlDub and Eat Bulaga. They, the intellectual Pinoys could not imagine and accept the fact that simple people and simple TV show can gather millions to be happy and enjoy the moment, even contribute for a better nation by supporting library projects for remote schools in the country, more than the intellectuals can do. Again, maraming salamat po.

  23. You nailed it Mr. Sellers. ALDUB has touched not just the hearts of the Filipinos, but of the people all over the world. ALDUB is our breather from many political and economic issues bombarding us, it’s a relieving pause from our exhausting struggles each day. Indeed, we have found our ORGANIC STRESS-RELIEVER. Happiness is finding simplicity in things, and yeah, it’s being mababaw or shallow. If some people find it a waste of time, I wonder how they find pleasure in life. Anyway, thank you Mr. Sellers, it was a good read, and thanks to ALDUB, for stirring the busy world and awakening the good traditions. Chivalry is not dead! 😀 *kilig*
    here’s my pabebe wave!

  24. Very nice article indeed. Thank you Mr. Sellers.

    Upon reading it makes me more proud to be a filipino and an Aldub fan.

    I’m an overseas filipino worker working in Saudi and yes this show gives me a lot of joy and happiness everyday. It gives me that sense of excitement everyday after my working hours to sit down and watch the day’s episode and yes it sweeps away the pain, the tiredness and disappointments i get from work. That sense of happiness this shows caters is very helpful for us. It releases all negative feelings and brings out a big, strong laughter everyday. The show really gives not just entertainment but also lessons which I truly appreciate. And lastly, I liked how they influenced the people watching the show, which I think a great number of filipinos, to have that postive vibes/outlook everyday. Thank you, Eat Bulaga.

  25. As a survivor of super typhoon Haiyan, I was there and experienced the whole thing. From the anticipation of the typhoon, to when it was happening, to surviving. I fully understand what you are talking about. I always found it incredible when, after all that happened, we still found time to smile and laugh even when we were in line waiting to receive relief goods. Someone even told me of a Peace Corps volunteer who got so depressed that people still manage to be happy despite everything that happened (the typhoon, the devastation, etc.) that she requested to go back home to the US where things “made sense.” I’m not one of those who watched the Kalyeserye from the very beginning but it always appeared in the news (24 Oras). I could only be very curious. Watching it made me realize why. I might understand why some people would call it a “waste of time”, I’m just not sure. What I’m sure about is that it is a beautiful thing when a nation falls in love with something together and, at the same time, learning a lesson or two.

    1. Hi Felipe. I don’t agree but I don’t want to delete your comment because if I start deleting negative comments, then really there’s no way to evaluate the positive. Who knows, I might be deleting dozens of negative comments. Truth is, you’re comment number 199 and you’re the first like this. So congrats….I guess. You’ve made your point and it will stay posted here.

      1. This a good read sir. Well-said. Great job! 🙂

        PS: don’t mind the negative comments. That’s the attitude you are getting if you are watching and following the other show.

    2. Wow… For awhile I thought I was in a dreamworld where all people are nice and knows the essence of human communication. That is, knowing how to articulate your thoughts without being misunderstood. Thank you for reminding me that the internet is still a jungle full of inarticulate people like you.

    3. Mr. Felipe Boyong.. If you think ALDUB is a waste of your time kindly disregard all your connection pertaining to ALDUB. 🙂 here is my tip to you kindly check the meaning of IGNORE. Thanks Hoping you may have a happy and enjoyable life.

      Kudos to Mr. Michael Seller. Very well said 🙂 *Pabebe wave*

  26. It is ironic that the most incisive and insightful article not only on the ALDUB social media phenomena and on the Filipino psyche as well had to be articulated and appreciably at that, by a non-Filipino. And I truly wonder why it has to take an outsider looking in to see the goodness within us. All the so-called sociologists have been spouting off various theories on media but they are too superficial. There has been no one as forthcoming and on point as your article Michael. The overwhelming mix of feelings that the Aldub magic engenders – a deeper kind of happy aptly described by writer Abby, a deep sense of well being or GV or good vibes, a euphoric even catharctic kind of joy – these are emotions too big for just one word. Giddiness, the closest literal translation of “kilig” only partly captures it. If a phenomena drives this kind of emotional upheaval, sparks renewed artistic sense long dormant, becomes a force for good social responsibility, then there must really be something to it…. almost magical. In my long years in the corporate world, I had to be rational, deliberately eschewing the mundane and superficial. For me now to be enthralled by this social phenomena, becoming a convert to FB, twitter and IG, having endless discussion with like minded friends, belly laughing and feeling giddy every episode, finding myself with a dorky grinning face each time and coming away deeply stoked, is short of amazing. Thank you Michael for stringing together the right words. This is only my 3rd time to post anything to writeups and they are all from “foreignoys” who seem to love us more than we do ourselves. Your reference to our self critical trait in on point.

  27. I have only lived in Canada for 6 years and I can already feel myself trying to squeeze myself into the “cool and jaded” mold of the 1st world. Let’s just say Aldub smacked me upside the head and brought me back to being more of my human self. Thank you, sir, for these beautiful words. I do not possess a talent for writing, so there’s no way I can describe what I genuinely feel about this phenomenon as well as you just did. ALDUB YOU! 😀

  28. “Swalloness”….to REAL MAN CRY..

    Thank you sir for appreciating our culture even though you have own different culture….
    not for only for the Aldub pheonomena concept which is the real reflection of the FILIPINO…while i reading your thought i cant stop to fall my tears…

    I salute to you sir and i salute to the legacy of EAT BULAGA…

    Thank you sir..god bless you and your family…

  29. This post brought me to tears. Truly worth reading. It’s great to know that AlDub has the same effect on you as it does with us. Thank you for taking the time to write this. God bless.

  30. As a Filipino, I just want to say Thank you and I appreciate this post very much. You took the words right out of my mouth. I myself still couldn’t fathom all the fuzz that’s been happening in the past 3 months yet I’m here. Amongst the LTs that we’re established in Philippine showbiz, they are the most refreshing pair. Maybe because it happened accidentally and was not forced at all. We were all caught off guard even the people behind their own show. We didn’t know we need them until they came.

    Filipinos may be known for bayanihan but unfortunately, we also carry a quality that is distinct in the majority of us — crab mentality. It’s sad that sometimes your own people are the ones who drag you down and throw hate at you. Thank you for an opinion from an outsider’s point of view. Sometimes that’s all we need to do when dealing with things that are difficult to handle and that is to take a step back.

  31. “Swalloness”…: to REAL MAN CRY…

    Thats what i feel but pass through out to my soul…my tears cant control while i read your thought sir..not only for ALDUB pheonomena..perhaps for the my culture being a FILIPILINO even though u have own different culture that have you been raise…
    I salute to you sir and i salute to the legacy of EAT BULAGA ……..

    thank you sir…god bless u and ur family always..

  32. Hello Michael,
    I could not have written it any better myself but yours is just brilliant and echoes the simple truthfullness of the phenomenon that is AlDub. Getting hooked on them does not make you any less cooler than voting for the next American Idol and besides must we be intellectuals all the time, trying so hard to front the image of knowing more important stuff than trivial and mundane ones, such as AlDub. Everything you have written speaks volume of who, what, how and why Filipinos are as far as AlDub nation is concerned, over-acting, excessive, “mababaw”, naive, gullible, but on the other spectrum we are also fierce, resilient, loving, caring and loyal to name a few. How AlDub nation is making it possible to unite such a throng not just for”kilig” but for a cause as well, we can all just scratch our heads and ask why. But if truth be told, all you need to do is watch….. Watch Eat Bulaga, KalyeSerye with AlDub and you will know why. Thank you Michael, a piece worth reading making me more proud to be a Filipino and part of AlDub nation.

  33. Hi Mr. MARTIN,

    After reading this I am so proud to say I am a Filipino!
    This should be read by some elite Pinoys who still think that this Phenomenon is just kababawan! I am an accountant by profession and Im proud supporter of Aldub especially in its mission in helping the less fortunate and promoting love and happiness. Thanks for uplifting my emotions and being with us in believing that this craze is not just a joke but indeed a great achievement for every Juan! Kudos!

  34. hey michael!

    ALDUB has awaken the “Filipino-ness” of its Filipino fan, isn’t it?
    The ALDUB phenomenon made me realize that as a society, we are indeed capable of becoming and reaching far more than what we have now as a nation… The Filipino psyche is unique and ALDUB has stirred it back to our awareness.

    I am a FILIPINO and a proud fan of this “kababawan”!

    Thank you.

    Sheila

  35. Still have goose-bumps over what I just read. Thank you for taking the time to articulate the good that you see in Aldub and Kalyeserye. I must admit I initially dismissed the Aldub story as just another zany inane material that will soon lose its appeal to be replaced by yet another “gimmick.”. But as I watched it playing out, I began to see its real worth — lasting worth and potential as a force-for-good for our nation. As you observed, it is rich in many positive things today’s Filipino must learn to make us a nation that is easier to love and respect, for both foreigners as well as for ourselves. I believe that the Lord has a sense of humor that many of us miss. Who knows, just like the surprise pairing of Maine Mendoza and Alden Richards that seems to be heaven-ordained, God will yet use this “zany, inane” material to transform the negatives in our present society. After all, the Good Book is full of instances when God used the most unlikely to turn things around. If the creative minds behind Aldub will sustain the care and genius they are using now, Kalyeserye can succeed in what our present and past leaders have failed to do — transform our people into the better and respectable society that God meant us to be. The Aldub Nation has its own responsibility here but I am optimistic that they have great potential to play things right in the way they have been conducting themselves (various sources attest to the discipline and organization especially at last Saturday’s event). For sure, many will still shake and scratch their heads as they ask in utter surprise and unbelief, “Really?” But by then, who cares? My sincerest thanks again, Mr. Sellers, for seeing the good, the true and the beautiful in us which many of us (myself included) sometimes miss or simply ignore. I hope you do not get tired of reminding us through your blog because our “tamang panahon” in this respect will definitely take much longer. As Lola Nidora said in so many ways, the best things in life are those that are allowed to mature or ripen at their own sweet time. But Alden and Yaya Dub vow to carry on no matter what. In the end as well as in unison, we (you included, Mr. Sellers) will borrow Lola Tidora’s celebratory “Woooh!”

  36. I’ve lived in Manila all my life but things forced me to be away from home. I’ve found myself more “mababaw” or shallow now when I was in the Phils. Here in LA, I never miss an episode of Eat Bulaga, even before Yaya’s eyes bulged after seeing Alden watching her. Eat Bulaga, seems to be my link to my roots. I keep thinking, would I be the same, love-crazy fan of AlDub if I was in Manila? Probably yes, but I will try very hard to deny it and not admit to friends lest I be branded as “bakya”! Thank you for your kind perspective on Filipinos. In the meantime, I pray that our countrymen will blessed with wisdom as they choose the next president of the Philippines.

  37. Hi Michael,

    Reading your article made me 101% more proud being a Filipino and all the more being an Aldub Fan. I used to think that EB being one of the longest running show is just a part of the 24 hour routine for those with time to watch TV and i dont have that liberty. Twitter and FB are just something that you open, read and share some thoughts with and open again when you have time and i dont usually have time for it. Aldub changed all that in just one REPLAY episode, thats the Day 1… And all else was history. My family do not share the same channel EVER, but we are all glued now, be it a replay an fb or twitter post and my.. oh my your article clearly explains why. I dont know but you all put the words together so beautifully, i cried a river…. thank you thank you. WE ALDUB YOU!!!

    P.S where can i get your books?

  38. Great job mr sellers. Nice to know u hav d heart of a Filipino though u r an American guy. Yes aldub does not only bring joy to us Filipinos esp d waraynon despite wat we’ve ben through w Yolanda but gives us d real essence of d word happiness….I just hope u continue to b an nspiration to others nd bring d culture dat we hav n ur own native land…..thank u! I’m proud of you!!!

  39. Wow Mr. Sellers, as a Filipino, I’m really happy about your comments and perspectives on this phenomenal love team on our country. Besides the politics, poverty and other issues, my countrymen has something to be very happy and proud of. I saw this article shared by a colleague and read about your point of views. I want You to know that I’m touched by what seems your envy on our culture of striving for love and happiness. I wish you the best on your retirement and enjoy the beautiful parts of the Philippines. Regards to your Wife!

    Eugene

  40. Thank you for the article and kind words for us Filipinos who are fans of the Aldub craze. Aldub and the KalyeSerye maybe kababawan to others but not to us fun-loving, hopelessly romantic Filipinos. Yes, this is our way of getting a released from all the stress, boredom brought about by the heavy traffic, not so good politics, etc. I believe this is God’s gift to the Filipinos. Thank you Mr. Sellers for being one with us. I say, laughter is the best medicine and love never fails which are present in the Kalye Serye. God bless you!

  41. i just wanna thank you for sharing your thoughts about aldub. my sentiments as well. i hope more filipinos can read your post so they can very well understand why we get hooked by this phenomenon. most filipinos were really ” mababaw” and im proud of it becoz we dont have to spend much to attain our happiness. more power 🙂

  42. There is something about AlDub and KalyeSerye that I know is more than face value, something that is not “kababawan” (shallowness) as some people who think of themselves as gentry perceive it to be. And then reading your post hit that very core of what I have always known the great and phenomenal tandem and “Lola Nidora” to be. I just didn’t know how to put it into words but always wished for an eye-opener as to why the phenomenon. Thus, I am so thankful that someone had so perfectly done it, ironically, someone who is not even a Filipino yet sees it more than a Filipino should and does. But apparently, seeing the comments here, a lot of educated, non-mababaw people also see it the way you do (along with every member of AlDub Nation) and appreciate how you so consummately worded every part of it that your post is sure to bring tears to every reader. It sure made me cry – for utter and deep appreciation, for the realization and everything else that made it worth reading. THANK YOU, Mr Sellers!!! Your post definitely made my day!

  43. Very well said and described from beginning until the “Tamang Panahon” part. Truly the story of Aldub have made all Filipinos unite as one fan Family of Aldub. Thank you for appreciating Aldub and all Filipinos.

  44. Thank you Mr.Sellers,
    You nailed it.Every lessond tha the Eat Bulaga and Kalyeserye wanted to inculcate in this generations of today was mention.Good luck and God Bless you!

  45. I love this post! This is so touching… Can’t help but think if you’re really an American or a Filipino! My daughter even asked: Is he a Filipino? How come his last name is Sellers? And I told her you are an American. hahaha! This is something worth reading. Thanks Michael… Thank you so much!

  46. It’s a well-written piece outside the Filipino character. It is indeed one of the best analysis of the Aldub phenomenon. I admire how you’ve tackled the issues of shallowness which is one of the issues raised by Filipinos. It Is admirable for another ethnicity to fully give high regard to these unique characteristics of Filipinos. Hats off to you and I will definitely share this to all the Filipinos. Thank you and more power to you and your family.

  47. Reading your entry brought tears to my eyes once again, overwhelmed by how someone, who, from another country, appreciates & understands this phenomenon more than some of the bashers, our own countrymen even, do. Thank you for sharing your thoughts on KalyeSerye, AlDub, the AlDub nation, & the Filipino culture. This is definitely worth sharing.

  48. I read it all. Worth reading. I just don’t get it why some people still do not enjoy nor appreciate watching them. They still love the rival show where in fact do not teach Filipinos or those watching the good manners/conduct. Anyhow, I’m proud to say that I was part of AldubNation who watched the ‘TamangPanahon’ of Eat Bulaga last October 24, 2015 at the Philippine Arena. AlDub you all!

  49. This has moved me to tears. Everything you have wriiten about ALDUB and FILIPINOS in general, are my exact sentiments (though I have never gotten to the point of writing it because I really don’t know where and how to start. And after the euphoria, I can not even find the right words). You feel and understand our culture and values like a TRUE Filipino, more so than some of the FILIPINOS I know.
    I am a big fan of ALDUB and a bigger fan of EAT BULAGA. I have lived and breathed Eat Bulaga since I was a little kid. And somehow your article is an affirmation that somewhere along my crazy life, I did choose something worthwhile. And yes, I am proud to be PINOY!
    Thank you Mr. Sellers. What a great way to start my morning!
    Good Luck and God Bless!

  50. Thank you for writing this article, very enlightening. My father hails from Calbiga, Samar. I am a proud Waray, Bisaya, Manileña and Filipino. It’s good to know that someone else see’s the beauty of Aldub.

  51. Thank you sir for this beautiful article. What happened last Saturday was truly something beautiful. It’s hard to put it in words and for a fan like me, to be in that moment even when I’m watching it via television is very emotional. Maybe we are just hopeless romantics but this is definitely not kababawan. I guess its not too much to say that Aldub made me proud of who I am.

  52. I don’t even know where to begin…. all I know is that you’ve captured everything I want myself to understand in terms of how my whole family got captivated by the AlDub Phenomenon happening not just in the Philippines but around the world. THANK YOU for giving a deeper meaning to how we appreciate Alden and Yaya Dub. I as a writer cannot fully express in words why we got “HOOKED”. All I know is that every time me and my family would watch KalyeSerye (after other segments it normally airs around 11:30 pm here in Vancouver) I see FILIPINO VALUES that we’ve forgotten in the past, these values are the very ones I would like to teach my child. I also see FUN, BAYANIHAN, PATIENCE, PERSISTENCE and GENUINE LOVE and of course many more traits that every FILIPINO (young and old) should have.

    I truly truly admire all the cast of the KalyeSerye because I see dedication in them. They must look as if they’re playing but they’re not.

    Thank you again for your article and MABUHAY KA! You are awesome!

    #AlDubarkadMemberinVancouver

  53. Sir, thank you for this wonderful insight. It is heartwarming and touching to think that a non Filipino would appreciate something like this, because as we all know it, some (well I think a lot) mostly intellectual Filipino people will opposed on what you just wrote about this phenomenon that hit the Philippine television, they all say that it is just too shallow and that EatBulaga is only feeding us with illusions thus making us not aware of the real problem that our country is facing. I don’t know if they are just too stubborn to not see and feel that this aldub is the one of many things that made Filipinos all across the globe be united, share a common thing that made them smile. Aldub tamang panahon last Saturday is not only a concert to make people “kilig”, it is also a fund raising event which eatbulaga is set to finance a construction of aldub libraries in different areas of the Philippines. I admire eatbulaga for encouraging aldub fans to make their share in this fund raising event. See? They used the power of this fandom to a good cause, and I am seeing this as a good sign of ” bayanihan” that one day, when the “tamang panahon” comes, it can also be use to unite us, Filipino people for the betterment of our country.

  54. Congratulations for writing a very touching article . I am a proud Filipina. Whenever I travel around abroad and they mistake me for an iNDONESIAN, THAI or even CHINESE; I always proudly correct them and tell them I am from the Philippines. It is so heartwarming to know that they (the people I meed abroad) acknowledge our warmth, cheerfulness, loyalty and being hardworking. Thank you very much for this article on the ALDUB PHENOMENON. Am so proud you fell in love with a Filipina:):):) More power and more writings in the future for you, I hope and pray.

  55. Hi Michael,

    Thank you for the most detailed non biased article I’ve read about this “phenomenom ” called ALDUB. I have tried explaining this “kilig and mababaw” factor to my family and friends …..Now all I need is forward your article. THANK YOU!

    More power to you,

    Appie

  56. Ok, so let me take a second to compose myself.

    Wow. I’m currently in the office reading this, but my tear ducts can’t control releasing some water.

    It’s true that you see the picture clearer and appreciate it the more, when you stand at a distance. I mean no offense to you good sir, but we Filipinos grew up in this culture and standing too close to the picture that we fail to understand really why we are so hooked by these seemingly “shallow” things.

    But you, growing up in a different culture, has that chance to stand back and reflect on what is and why. Everything you said was on point.

    I have a lot more to say, but as of the moment, they’re all jumbled words in my head. This article is not only heart-warming but thought-provoking as well.

    Thank you.

  57. Thank you for such a beautiful analysis of what Filipino people are. You’ve nailed it to a T. Such a good article, worth reading. KalyeSerye/Eat Bulaga reminds us the values that we need to instill to the younger generation of today who have been lost in the modern technology. Looking forward to more good reads from you Sir.

  58. Well said. I’m a Filipino but have yet to see aldub because I’m at work during the weekdays. Reading your article helped me understand what the fuzz is all about.

  59. Hi Mr. Seller. Thank you for a good review!! Coming from someone that is NOT A FILIPINO, is very heartwarming for us FILIPINOS. We are HOPELESS ROMANTICS, we believe in fairy tales and we believe there is such a thing called FOREVER!!!

    Again, thank you for the great review and feeling “KILIG” watching the “TAMANG PANAHON” unfold…….

  60. As a Filipina living abroad, I totally missed this phenomenon and upon hearing about it, admittedly I couldn’t relate to it until I read your take on it — very well expressed and I can see your love and respect for our people. Thank you!

  61. Dear Mr. Sellers,
    Thank you for this wonderful article. Before I read this, I was just a mere part of the fandom. Your appreciation of our Filipino culture opened my mind to the reality that our culture is a rich culture that we, Filipinos, should be proud of. Now, as I continue watching Kalyeserye, I would not only smile because of the happiness that the show brings but most importantly, I would smile because of pride for the rich culture that is a part of my being. 🙂

  62. Hi Michael,

    Thanks for putting this to words, especially describing “kilig” in the best way I’ve seen. I’m Filipino but grew up in Canada, and first came across AlDub from my parents watching Eat Bulaga (and rarely ever miss an episode). Now I’m the one who can’t miss an episode. 🙂 The show makes me realize everything my parents have taught me about the importance of family, how that never goes away even if they’ve spent decades in another country. It makes me super proud. And most especially it makes me understand and appreciate my grandma even more.

    Anyway, AlDub is just too beautiful not to be awed. It’s amazing how it unites so many people. I wish the western world also had something this amazing and almost transcending we’d forget our problems even for just a few hours a day. But I doubt it, and until then I’ll be up in the middle of the night livestreaming Eat Bulaga and improving my tagalog. 🙂

  63. Good day Mr. Sellers! Will re-post your blog in facebook. With what you’ve written, I hope my kababayans (a fan of Aldub or not) will see and realize beyond what these phenomenal craze have brought them.
    P.S. Good to see you in the social media sights. I’ve worked on (as a reliever/trainee) with your two projects (Goodbye America & Legacy) while I was still employed in RoadRunner Network. All the best with your books. 🙂

  64. While Many was the “kama-o ng bayan” (fist of the people), ALDUB is the “reto ng bayan” (people’s match making).

    Kudos to the Eat Bulaga production genius in recognizing, developing, and cashing in on the mutual admiration between the Aldub couple. Their KalyeSerye is probably the only animal of it’s kind in the world – it is a successful combination of Reality TV and Soap Opera. Throw in comedy, traditional Filipino teachings, good looking lead personalities, and a random story line that builds expectations and dash it without pity, then you capture imaginations much like the Pacquiao-Mayweather match. But unlike that huhum fight, the 55K in the Philippine Arena and the millions of Pinoys around the world were entertained fully and even stoked for more.

    The Eat Bulaga genius does not end there. They faced head on the criticism of being “mababaw” (shallow) and “walang kwenta” (irrelevant) by ramping up traditional teachings from lola (grandma) Nidora. They also raised millions to ramp up their support for Philippine public education. All the millions from the Sa Tamang Panahon are to be for libraries in public schools. And while they are at it, they trampled TV noontime show competition by holding the Sa Tamang Panahon during the anniversary celebration of their main competitor. Saludo sa Eat Bulaga!

    Now my question is: All these excitement will have to end. How will they sustain the success they are enjoying with Aldub. I think Eat Bulaga will still surprise us.

    1. Eat Bulaga is successful already as the longest running TV show in the Philippines. AlDub phenomenon is the cherry on the top of the cake icing.

      Even if you remove the cherry, it will not destroy the cake.

      So you’re right, Eat Bulaga will still surprise us.

      1. Fyi The New Eat Bulaga! Indonesia (originally Eat Bulaga! Indonesia) is a variety and game show produced by Television and Production Exponents, Inc., which is based in the Philippines and aired by ANTV Network in Indonesia. It is the first Philippine television program that franchised by an another country, and is based on the Philippines’ longest-running noon-time variety show, Eat Bulaga!. Its first incarnation premiered on July 16, 2012 and ended on April 3, 2014, which aired on its original network SCTV. The show returned to Indonesian television with its new incarnation on its new network, ANTV starting November 17, 2014 with a mix of original and new hosts. wiki pedia

  65. I am a Filipino living in the East Coast. I moved here more than a year ago for work. Had I been back home, I probably would have been one of the critics of the Aldub craze and would have called it shallow and dumb and *gasp* “jologs.” But being away from home, the show has made such an impact on me and has made me feel like the world is a smaller place. I experience a little bit of home each night I play the segment’s video on Facebook. Your article beautifully laid out in words what this whole thing is about. Thank you. I hope more of my snobbish countrymen read this.

    However, I am puzzled by my own countrymen. An organic love story such as AlDub can move people to tweet 41 million times but I still do not know why we cannot get our act together in more important issues of Philippine society. While the AlDub phenomenon is an important display of how the nation can be united by an idea, I think it is also an indictment of our society in many more ways. Yes, we are a people who are resilient and joyful and forgiving. But we are also undisciplined and we forget much too quickly. We are a nation who fought through Martial Law and many coup d’etats and yet have allowed the same culprits back into key national leadership positions. No society is perfect. If I learned something in America, it’s that the people here as crazy and undisciplined as my own people back home. I’ve discovered that Americans are as loony about food fads and are willing to line up for hours for a donut or a falafel. There’s also corruption, much traffic, crime, drugs, and much more. There are so many things that are broken in American society. And yet, for some reason, things just work better here in the US. Is it just because America is wealthier? Or is there an intrinsic difference in the American versus the Filipino soul? [I agree with you, though, that this phenomenon can never happen in hip and cool America. Having said that, I thank God we do not have a Philippine version of Kim Kardashian.] If only we can channel this national ‘kilig’ into more productive ways, it can be a powerful force for the improvement of Philippine society. You seem to have a pulse for the Filipino psyche, too, similar to the Eat Bulaga producers that you talked about. Perhaps you can share some thoughts on this as well. Thanks.

    1. Karl, thanks for your thoughtful comment. I think you put a very good perspective on both sides of this. I’ve made a note of this one and will try to address it substantively when the craziness of this little moment has passed. Thank you again for offering such thoughts. I’ll have something to say about it when I catch my breath! 😉

      1. Have you heard of the Red Cross Blood Donation arranged by AlDub Nation? And this last Saturday’s benefit show.

        It might have started with the kilig, but as time passes by, it inspires us to do good. So yes, we’re getting there.

    2. Well, any show can never do something about corruption and crimes, Karl. Let’s admit that. But at least, Eat Bulaga is doing their best to help and focus on something that is possible – Education.

      The last Saturday’s show is a show for a cause, in case you missed it. Eat Bulaga hosts announced that 100% of the revenues from that show will be used to build several school libraries in the Philippines. Not only that, but also, they have been collecting plastic bottles from each Barangay they have gone to, for several years already, for what? To recycle as school chairs and send to different schools who need them the most. With this, Eat Bulaga is not only helping the country provides more educational facilities, but also helping the world to be a better place to live in. A waste to convert to a chair? Isn’t that awesome? You know that facilities have a somewhat impact on how one performs in school.

      AlDub, on the other hand, displays good examples, and promotes good values in terms of love and family matters. If everyone of us can get a better education today, and emulate those good values from AlDub, we will eventually have better people leading the country in the next generation. So as to lessen corruption and crimes. See? It all starts with Education and Values – things that a show can possibly do something more about.

  66. Hi Mr. Sellers,
    Thank you for your article. I have been so removed from the Filipino cultural trends and I was too cheap to pay for a TFC subscription. I grew up watching Eat Bulaga and when one of my friend posted a Kalyeserye episode on Facebook and I got hooked. I realized I was missing out on a lot of things about being a Pinay; the values and traditions; how Lola Nidora reminds of me of my lola; and how I really enjoyed watching Eat Bulaga. Last Saturday’s show was the best that Eat Bulaga has produced from what I could remember and it has always been funny as ever. I’m originally from Pasig and now lives in Utah with my husband who has retired from the USAF.

    1. Thank you Karen …..I think if you follow Eat Bulaga you can never feel like you’re too far from the Philippines ….. like being there. I first arrived there in 1986 and EB was one of the first pieces of Filipino culture I got to experience…..it’s amazing to see it still going strong.

  67. I hope the haters of the whole Kalyeserye, Aldub and Eat Bulaga get to read this. I understand that some people are not interested but I don’t see the point of their hate for the show. This program is full of positive vibes and add that hilarity of the three Lola’s. I hope nothing but the best for this program, for Aldub and for its fandom. It’s good to know that they are slowly being recognized by people around the world, and I must say, I’ve never been this PROUD to be a fan. Mabuhay ang Filipinos!

    1. I think they have a problem distinguishing from the “usual” shallow showbiz stuff — which doesn’t generate this kind of reaction — and AlDub, which is special and different and so inspiring. But I don’t think anything I’m ging to say will convince them. It’s okay …they’re missing out, though.

  68. “Many of them see the whole thing as a little excessive, somehow a vaguely negative indication of Filipinos being swept up in some pop culture hysteria that is ultimately insubstantial and somehow vaguely demeaning to a culture that specializes, it seems, in being self-critical.”

    I was amazed that you consider Filipino culture as “self critical”. I never thought of us in that way before. Interesting… that a foreigner perceives us in this way.

    1. Maybe I didn’t explain it very well. Try googling: “why are Filipinos so self-critical” and see what comes up. There’s a lot of others that have tried to explain this. Anyway thank you for taking the time to comment! 😉

  69. Very nice article, for those non Filipinos who are wondering why this ALDUB always trending in twitter worldwide, this is a very good read and for your understanding 🙂 Cheers to Mr Michael Sellers!

  70. Resiliency of us Filipinos is the key to us becoming stronger more successful the second time we stumble or even more.
    I have bravely wrote an open letter to Ms Lea Salonga when she utterly says KABABAWAN to any of Eat Bulaga’s #Aldub which cause some of my friends even relatives to unfriend me, had me bombard with some silly bitter words from people who says Ms Salonga didnt even mean what she said and that she’s so world-class yada yada.
    I have felt the deeper sense of “happy” as you were lamenting on your article infact I cried a river. It is that vibe of #Aldub that beyond words no better adjective can describe. All in it was hope love & happiness.
    I never had second thoughts posting my teary face on twitter Even if my detractors or some would not like it because I believe I belong more to the 41M who had it than those who never belong ( sexysaddie07/twiiter) and I think I won a few RTs & fav over there

    This article was worth it t’was a good read
    Thank you for seeing the good in us Filipinos.

    Abbi
    Singer/Entrep

  71. Very well said…. It is so amazing to know that you have a heart of a filipino. Thank you for appreciating our so called “kababawan”. I hope my (other) fellow filipinos do the same. This is one great article, indeed! Goosepumps… Kudos to you….

  72. Your article hit the mark.
    I have never been enamored by happenings in the Philippine showbiz scene since I find it shallow & artificial. Then I read about updates from twitter about AlDub & Kalyeserye, and curiosity got the best in me, so I decided to watch an episode (Sept. 24, 2015). The rest is history.
    Just one episode had me hooked. Her fresh, natural & simple presence nailed it, together with 3 comedians who manage to rip my sides every night I watch replay episodes & the handsome, God-fearing matinee idol were the perfect formula.
    I had to analyze myself since this was a first for me. Then I realized that seeing them everyday, whether it be through photos on twitter or watching the replays at night, they made me happy. All my problems & stress-filled day at work would just melt. It re-energized me and made me look forward to the next day.
    So, yeah, their blossoming beautiful story can serve as an inspiration to this hate-chaos-filled world.

    1. Wow, very well said, Ron. Thank you for sharing that …..It’s exciting to hear people explain it so well, like you have.

      1. Thank you for taking time out to read & reply to my comment.
        The AlDub phenom has shaken the webs in my system encouraging me to wake the blogger inside of me. I have long awaited the inspiration to get me going and I guess that this is it.
        Your articles are very inspiring and I hope to be able to meet you in person.
        KUDOS !

  73. @okmichael @aldenrichards02 …. I am deeply grateful to this blog of yours… You totally get us and why we are so crazy about the “aldub hype” ! Yup! We are all that ! sentimental hopeful (not hopeless) Filipinos ..indeed we are the most resilient race in the whole wide world in all aspects, in all sense, and all levels literally and metamorphic ally … Why focus on the calamities , earthquakes and typhoons when we have no control of Mother Nature …why worry on self pity and corrupt government …life is short so let’s enjoy the simplest pleasure and kalye romance of yaya dub and the pambansang bae … Thank you so so much for articulating the thoughts and emotions of aldub admirers and thank you for EB for staging this one of a kind fairytale Filipino style ! God Bless you more and always so you can help more to the masang Pinoy

  74. October 27, 2015

    Hi! Mr. Sellers
    Thank you for making this article..you seems “Pinoy” by heart because you’ve felt the essence of this ALDub phenomenon. As a Filipina, I am very glad and proud to say that the “Kalye serye” in Eat Bulaga noon time show reminded us all the good Filipino values in love, family and relationship with community. Aldub nation make our people unite here and abroad. Mabuhay ka Mr. Seller and Mabuhay to all especially all OFW …Lord God take good care of THEM ..By the way, I am 52 yrs. old ..retired early from the BIR (IRS) ..and I’m busy doing business in Palawan…truly, with this noon time show I cope up with stress and anxiety..with the “kilig” and light moments things is handled and well taken care of..

  75. Hi Mr. Sellers,

    You said it right Sir. One Hollywood show that could compare to ALDUB Phenom is the Forrest Gump. It reflects the American history and way of life. Kalyeserye story reflects our culture and way of life. Respect to the elders, values of courtship, chivalry, patience, moral values, importance of family relationship, extended family helping together (Lola, Lolo, Tito and Titas), unity, (bayanihan), resiliency and sacrifice for the sake of their family’s future.

    Thank you so much for this. You value our culture.

    Kim

  76. This is a very well-written, analytical perspective of the craze that even we Filipinos cannot explain ourselves. I agree with every sentence in your article,reading it as if it is my inner self talking to me. Thank you for making sense of our aldub fever. Thank you for the very good articulation.

  77. Hello!

    For once, I have read something written by an American (or any foreign national, for that matter) which did not bash nor ridiculed the Filipinos in general and the Aldub phenomenon in particular. Thank you Mr. Sellers for the most generous commentaries you have for us. Your exposition written so simply yet so powerfulhas indeed touched a chord in our hearts. You have so clearly put in words what we, ordinary people could not express so well knowing we could not find the right words to say what’s in our hearts. You are right in everything you say. Salamat po! By the way, I am sixty five and still is being thrilled by all these excitement. Super kilig talaga! Have a nice day.

  78. Hi Michael,

    This article is sooo touching. Many thanks for this! You nailed it in the head, so to speak. I mean putting into words what every Aldub fan feels about all these, this phenomenon, the kilig. I can’t even describe myself for being their big fan. My officemates would call me Lola Dub (grandma Dub) whenever I make “kilig” gesture just mentioning the word “Aldub”… my salute to you!

  79. Mr Sellers, I would like to thank you for your honest thoughts regarding this whole phenomenon and I am more delighted that you do not find it mababaw like so many others do…
    I also am very happy that we share the same opinion.
    I have written several thoughts on Kalye Serye which I would like to share with you and able to gain input from a great writer like you.
    http://wp.me/p6yrZh-k
    http://wp.me/p6yrZh-2K
    More success to you Sir and I am very happen to have read your blog

  80. Mr. Sellers – THANK YOU! It was never in my DNA to reply to a non-acquaintance until TODAY. You have just captured the very core of my being a Filipino. CONGRATULATIONS! I will forever treasure this very heartwarming and insightful narrative you wrote and shared with us. I can only express my sincerest appreciation by letting you know that “You are more Filipino than many of us who profess it”. MABUHAY KA! :Ars Longa Vita Brevis” Dr. Villespin, UST

    1. Thank you so much for taking the time to comment. See … the Aldub Phenomenon makes kapatid of us all. 😉 Very nice to hear from you and thank you for the kind words. The Philippines has been a great blessing in my life.

  81. Many cheers for a well written article and for knowing why we laughed,cry and be happy with Aldub nation.I wrote a longer comment but the cast ha code didn’t register correctly

  82. Hi Michael,

    This is a very good read. One that touches the heart. I read it from start to finish and have felt the emotions that go with it. Made me have lumps on my throat, I wanted to cry. Two thumbs up Sir!

  83. Thank you Mr. Sellers for this very inspired analysis of the AlDub phenomenon. I too was bitten by the bug that has captured the entire nation and even the world. I’m an academic librarian working in a community college here in MI and being an information professional, I think I know a thing or two about literacy. So I was so happy to learn that more than the kilig, the AlDubNation truly embodied the spirit of bayanihan by buying tickets to the TamangPanahon concert just so our children can have libraries built for them. My heart is so full knowing that Eat Bulaga thought of using their power in the service of the Filipino youth. It is what my classmates and I here in the U.S. plan on doing when we get home.– ship out boxes of books so we can donate to libraries around the country especially in the remote areas. Incidentally, I had my Chinese-Canadian hubby read your essay and finally he got what I was obsessing about for the past two months. I don’t even watch the news here anymore since it’s so depressing. At the end of a long and busy day at work, all I want to do is be inspired by the good vibes, love, and wackiness of the Kalyeserye characters. Again thanks and here’s to more inspired posts from you.

  84. Mr. Sellers,

    Thank you for writing this. You made me cry. Aldub you! By the way, I’m from Southern Leyte and now in Beijing for work. I flew to Manila last Friday just to witness the Tamang Panahon. No regrets. It was all worth it.

    #ALDUBHabangPanahon

    1. Thank you Mariecel — it’s so great that you flew home for Tamang Panahon. I bet you have zero regrets, too. See — letting yourself be that excited about it is just wonderful. I should have done the same thing!!!

  85. Sir Michael, you said it Loud and Clear..I have no more to say because I may sound redundant as I’ve read all the other comments/replies , same thoughts and experience . All I can say now is “This must be LOVE!!!” In all its essence.
    Thank you and God bless you more….

  86. Hello Michael,
    Your article was very well written… It moved me the way it was expressed and it made me be more Proud to be a Filipino and part of Aldubnation . I felt all the things you’ve written to the core and made me cry and laugh all at the same time.
    I really appreciate knowing that a foreigner like you had expressed the feelings, character and values of a Filipino rightly in your words!
    Thank you and God bless you and your family!

  87. You’re a Filipino by heart Mr. Sellers. You won’t feel the “kilig” without the “kababawan.” Thanks for the article.

  88. I am deeply touched. This is really worth reading. Thanks for acknowledging our resilience and our love to make not only ourselves, but most importantly our families happy.
    While reading your article, I feel like a patriot is writing this for us. I feel your heart and love for us Filipinos – and for that, Thank you.. It is during these times when I feel so proud to be a Filipino.. AlDub u all!

    1. Thank you Jackie. I am honored by your comment. The Philppines has been the greatest blessing in my life …. I hope I can give back just a little.

  89. 10/27/2015
    Dear Mr. Sellers,
    Thank you for your appreciation of our Phenomenal ALDUB Kalyeserye of Eat Bulaga.I am an addict fan of this show, where I can giggle, shout w/ limitation even cry and shift to laughter when the situation calls for.This KalyeSerye moved my heart, I can say reinvented me to be a joyful and youtful 24/7 because the ‘Kilig Factor” never ceases in me. I have been into work for more than 3 decades and it is my first time to act like I am seeing my Crush way back in High School. Maybe because I have been a single Mom for more than a decade since the death of my husband, working all days , no day off ( Sat/Sun Studying) and I never experienced this kind of joy/happiness in my life. My focus then is to give my children proper education so I forgot myself, being a stiff individual worrying too much for the future that I want my children to have, what a boring life. I am here in the Phil. exited from my previous worked( 1 yr ago) overseas hoping to have another enjoyable job, lucky to have interviewed last June, but until now , no update yet from my employer so I am too bored at home, watching TV should say switching to channel that will fit my viewing needs, waiting for the call from my agency , opening emails, doing the household chores etc.Until I was able to watch the whole show of Eat Bulaga until addiction comes along because of Kalyeserye. That was the time that I was able to be on my bubbly self, gigling, even screaming because of the joy watching Eat Bulaga and the Kilig factor brought by Kalye Serye. This show made me more hopeful and patienct Yes, you are right for Tamang Panahon. Maybe GOD has the reason why I am still here for me to reinvent my self to a new me , to take life stresses very lightly and calmly and to believe that anything happening in me is GOD’s plan. I just need to wait and enjoy what the situation is with me right now. My plan is not GOD’s plan if this is not happening as I planned.
    PS In If there is Unity nothing is impossible.
    Thank you so much again and Mabuhay ka!
    Best Regards,
    Daisy
    daisyandal143@yahoo.com

    1. Daisy, thank you so much for your beautiful comment, which really touched my heart. You really captured what it can mean to let yourself go ….. thank you again…..

  90. Wow, you nailed it Mr Sellers! I must say, you are on point about everything. It’s a shame though that some of my fellow Filipinos always have a negative comment about the ALDUB team or even Eat Bulaga in general, some just don’t see the beauty or lessons behind the story. It’s so refreshing to see that a non-Filipino appreciate this kind of phenomenon. I was never a fan of any love team in the Philippines but these two–Alden and Maine are just a breath of fresh air. There’s just something unexplainable in them that makes you want to watch them over and over again. And to be honest, they are first and only tandem I followed whole heartedly from day 1. As a Filipino living here in the US, watching ALDUB/Eat Bulaga takes me back to my childhood, reminding me of the simplicity of of life back home. So, on behalf of millions of Filipinos who follows ALDUB/Eat Bulaga…A big Thank You, we trully appreaciate this beautiful writing. God bless you Sir!

  91. You “hit the nail in the head!” Very nice analysis on why Filipinos got caught by the “#ALDUB” fever. They found joy, hope and relief from their life’s challenges: one of which is the pain of separation from loved ones by working overseas to provide for their families. For those who are here in the country, Aldub is their stress-reliever, provides excitement and life for their tiring or boring days. It gives them pure fun, more so with the clean jokes of Lolas Nidora, Tidora and Tinidora! Filipinos do need something that will entertain them, to keep them strong amidst so many challenges!

    Thanks for your insights!

  92. Dear Mr. Sellers,
    I couldn’t help by shed a tear while reading your article. I was moved and comforted at the the same time that there are people like you who could see beyond the superficial — beyond the kilig and the fun and entertainment or the “kababawan” that some would say. Thank you for the great insights and for writing such a good and inspirational article. It is a joy to know that someone, who is actually not a Filipino, could see the deepest us. May God bless you.

    1. Sometimes being just a little bit on the outside makes it easier to see the beauty of something. I’m so glad I tried to put it into words. I wasn’t sure it would really connect with people — but it has and now I’m again blessed by the Philippines. 😉

  93. Thank you, Mr. Sellers.
    The fact that you married our kababayan, proved only that you fully embraced the kababawan of filipinos in almost every aspect of our culture and nature.
    In a nation traumatized by at least 15 typhoons every year and raped by corrupt political agendas, we find comfort in watching show like EB that boost morale and resiliency despite destruction and poverty; not to mention the hope it brings just like AlDub, that in a blink of an eye, it changed lives and motivates others to do good and wait for the right time.
    I am an OFW as well, and I thank you for your high regards how we filipinos do anything for the sake of our families.
    Lastly, I welcome you to your chosen home in the not-t-so-distant future.
    Best regards,
    Rafael

  94. As a Filipina that migrated to America, I’ve been witnessing both ends of the showbusiness-hollywood spectrum, and I whole-heartedly agree with you when you mentioned that AlDub is something that America might never be able to get, experience, or understand; and that is incredibly unfortunate for them. There is just something about the Philippine culture that I cannot exactly pinpoint, something magical….. something beautiful, humble, and strong, that sees and experiences a kind of happiness that not all people from different cultures can appreciate or feel. AlDub has become my everyday source of simple happiness amidst a busy, professional 9-5 life in Chicago. It just breaks all social classes, and it’s easy to see why. It shows who we are as Filipinos, and makes life a little bit simpler. It really brought me closer to my roots and to the beautiful Philippine tradition. I hope the two get to know each other better and more personally now, and realize for themselves what we have been witnessing for a long time now. ❤️ Can’t wait to see what unfolds!!! Thank you for your appreciation of the show! Hopefully, the haters of the show from the rival network will take time to watch it before they comment on how shallow they THINK it is or WANT it to be; they’ll see how undeniably wrong they are 🙂

    Nothing but respect for you! More power!
    TULOY ANG FOREVER!!! 🙂 ❤️❤️❤️

    P.S. No other language has a translation for the word KILIG! So happy I’m a filipino! 🙂

  95. So far this is the greatest article ever! In my case,each time I watch ALDUB, I feel like have come back home. My husband is an ALDUB convert too. So last Saturday we kind of renewed our Vows,he even told me the line-“God gave me you…” Thank God for ALDUB! Thank you for this very reflective article! Write pa more!

      1. Such a well written article Mr. Sellers. It’s true that many of us Filipinos are self-critical and I agree with you that to us who were swept by the ALDUB phenomenon, we’ve realized this kababawan thing is just one of the recipes on how we can be a little more forgiving and a little more kind to our selves.
        My salute to you sir!

    1. Congratulations on the “renewal of your vows”! God bless your love and marriage with kilig pa more! God bless MIchael Sellers too!

    2. Congratulations on renewing your vows.
      Just sharing… my husband and I are celebrates our 9th wedding anniversary yesterday and guess what.. his card had all the lines from the God gave me you song to thinking out loud to desert and all the songs they dubsmash. Truly the ALDUB phenomenon bonded relationships in more ways we can imagine.

  96. Thank you for such an inspiring insights about Aldub.This fandom is really phenomenal.Reading/hearing from someone that is not even a Filipino makes me more proud. Coz i know you loved us Filipinos as i can see you married one.Again thank you.

  97. Hi Sir,

    Thank you for this nice article. If I may also add, I would also like to acknowledge Alden as one of the success factors of the AlDub tandem. We can see in him his pure heart especially during that episode when he cried while singing God Gave Me You and dedicated it to Maine. In every episode we can see real, honest, and genuine reactions from both of them which make us confuse if all these are still ‘actingan’ (reel) or ‘totohanan na to!’ (Real).

    God bless po!

    1. Jing — BINGO! Great point and absolutely right. I added a para about Alden, which I should have done from the beginning. Thank you for your insight. Maraming salamat!

  98. Thank you so much for this. I’ll copy the link and post it on my page, Depress-Refresh. I appreciated much about what you think the values and important messages the Aldub really is showing the people specially the youth. And I want to ask by the way if your wife is from Balangiga?.. Godbless you and more blessings sir! Kodus!

    1. Napoleon …my wife’s from Guinob-an….one of the coastal barangays of Lawaan……whih is next to Balangiga. Lawaan used to be a barrior of Balangiga, then became a municipality on its own. ….

  99. Hi Michael,

    Thank you for a very insightful article about our beloved AlDub and Kalyeserye. I couldn’t have described all of it any better. I could try but I think I would get a nose bleed at some point. Hahaha It’s nice to know that not only us Filipinos understand the joy Eat Bulaga, AlDub and Kalyeserye bring to my fellow countrymen and myself. Not only are we also being reminded of our old traditions, but at the same time the show is also able to help the needy. I wasn’t fortunate enough to witness the epic show on Saturday in person (I’m team abroad) but like all the people who attended, I felt proud, got goosebumps, cried, laugh and kinilig when Alden and Yaya Dub finally fell into each other’s arms. It’s something that I will never forget the rest of my life. I’m proud to say I’m an AlDub fan and I don’t care if I’m “mababaw”. Like they say in the Philippines, “walang basagan ng trip” (to each his own). Long live Eat Bulaga! Long live AlDub! Thanks again! God bless!

  100. Thank you for such an inspiring reflection of ALDUB, it so nice to know that someone like you with a great understanding of Filipino Culture ant Traditions. God Bless

  101. Very well said Mr. Sellers….. thank you for sharing your thoughts and for taking time to tell the world who we really are. It is also a reminder for many of us especially the younger generation the lost values of our filipino culture.
    Thanks for lifting our spirits.

    Sincerely,

    Anna

  102. Good day Sir!

    Thank you for your well written and well explained article here for ALDUB. You just dont know how happy we are (Aldub’s fans) reading your opinion on AlDub. You hit it right to the hearts of millions of Filipinos who watch Eat Bulaga daily, its been a part of our daily lives since 1979.
    Good luck to you Sir and more Power to your future films and books. Regards to your family. God bless.

  103. Wow, Michael! You put in words so effectively what I feel that I do not know how to explain, and from a point of view of a foreigner at that! I am sixtyyish and very stoic about being swayed by “silliness” in noontime shows but ergo, they had me (and my husband too!) Life is short, its simple things that can put smile on our face, so live it! God bless you and your wife. My parents are also from Samar (Palapag and Dolores). I was born in Metro Manila. Hope to find your books in the bookstores here.

  104. What a great article! Thank you for writing it. It’s quite heartwarming to know that even non-filipinos can and do share in the love we have for this wonderful couple and appreciate the deeper significance they have in our national culture and identity. Cheers to you sir.

  105. Thank you, Mr. Sellers, for such an insightful and heartwarming take on the Aldub phenomenon. I have to admit that you brought tears to my eyes. I never thought that a foreigner would look at us, Filipinos, in such a way (being married to a Filipina must’ve helped). I’ve been so used to reading negative comments about our country from foreign writers that I was skeptical when I opened the link to this article. But, wow! You blew me away! I felt the sincerity in your words, the passion that you have for the Filipino people and the Philippines itself. It assured me that you’re not writing this just to ride the Aldub bandwagon or to get us to take a look at your books. And I have to apologize for casting you in such a negative light before I even got to read what you’ve written. I’m just so tired of reading judgmental comments from people who do not really understand us or know what is really happening to us. I can see that you are a brilliant, gifted writer because you have expressed your feelings in a way that touched your readers’ hearts (without going overboard). I am also a (wannabee aspiring) writer and I just pray that I would be able to, someday, express myself as well as you do.
    Normally, I don’t read books about the Philippines anymore, especially when it’s written by a foreigner. Mainly because they are either too condemning or too patronizing. But I will definitely give your books a try. I’m sure I would not be disappointed.
    Thank you again, Mr. Sellers. I wish you more success and blessings! God bless you and your family. And I really hope you get to retire here with your wife someday so you can continue to spread the GV (Good Vibes) to more Filipinos! 🙂

  106. Good Day Sir,
    A very warm Thank you to you!! It leaves me breathless that you aptly describe and express your sentiments as a Filipino and fun loving people as we are.. Resilient in bad and good times that is most unique in our culture!! Thank you for embracing Albub and its people behind it!! Spreading Good vibes, laughters and Filipino values we sometimes forget..

    Stay happy and healthy to you and your love ones,

    Kathy

  107. Hi Michael,
    It’s a great feeling to know that a guy like you really understood the Filipino family values, culture and faith.
    Watching this “Kalyeserye” every segment reminds me of the following; My family, my Lola, respecting elders and my younger days when I was courting my wife. It also brought my soul to the streets of Philippine Island each day I watch tv since I live here in Canada away from my origin (Cavite). Watching the casts of Kalyeserye in the street is overwhelming for me. It brings back the memories. Some people do not understand these things which is sad.
    Kudos to you Michael. Great job. Great article.

  108. Life and enjoying life is really very simple but people seem to insist on making it complicated. You took the words out of my mouth and put it down so clearly and effectively. Thank you.

  109. Hi Mr.Seller,
    Thank you so much for appreciating and understanding for the “Kababawan ” (shallow) of AlDub…I my self really appreciated what you means all about the ALDUB.We are Filipino whom have really like a simple but make us happiness ,specially like me whom away from family. This kind of show Eat Bulaga was so deligthfull,giving & reminding us how the Filipino culture must not to forget.RESPECT and MORAL VALUES should be still ,I remember when i was young,our parents teaching us to respect older than us. Untill now at my age i do ,remain those most important values that my parent guide us along my siblings. Like what in Kalyeseryer where the main cast reminding youth should not to forget.There so many thing change from technologies those kids forget the MORAL VALUES.
    In behalf of ALDUB NATION -All Over The World.
    Thank you so much,
    GOD BLESS US ALL!
    Polly

  110. Dear Sir Sellers,
    Thank you for this articles about ALDUB and generally us Filipino’s.
    I am so greatful and proud that you wrote some articles about us. I’m so proud to be Filipino, and i don’t care if some people say ALDUB is shallow as long as it gives happiness to the people. I believe there’s no certain amount of money could buy happiness.
    I wish i have know you before, i love reading books. and i’m looking forward to read some of your books.

  111. Appreciate your Efforts on putting into Words what most of us Filipinos cannot find the words to describe How or Even why We like or adore this “Aldub Phenomenon ” Im Working Abroad for 6 years now my Dad also works on Other part of middle East for 33 years That might explain why we are hooked on this “split Screen” thing… Aside from the fact that it Shows our Culture and Values as a Nation And for another Reason maybe that every one wants to hope for a happy Ever after ending which no can really Guarantee All the Best and thanks again for The Wonderful Article..

  112. Hi, Mr Sellers!

    I cant remember if was already half-way reading this or even before that, but i was crying, really, sobbing, while i read it aloud to myself! Hahahaha i dont know, maybe because i feel every emotion you wrote about us, the fans, and us, the filipinos in general. Thank you so much for ur kind and beautiful words!! And just as you know, I have taken screenshots of some of the paragraphs and will be posting it on tweeter with ur link! Giving the readers a glimpse of ur writings will surely make them click ur link for more! I hope that’s ok with u.✌by the way, i am from Calbayog City, Samar!

  113. Thanks for this article..and I must say you have seen it better, than some of our kababayans. For this I salute you ! Mabuhay ka !

  114. Aldub without them knowing it,saves lives. Downest moment of my life due to separation happened during the time of aldub. Many times because of loneliness I feel like hanginging myself to death. And many of those times I am just lying there in our living room with our television opened. There are times I was weeping in tears and while watching eat bulaga, particularly aldub and hearing Lola in Dora’s advice it is somehow uplifting and hopefull. The promise of Tamang Panahon is striking. And truly, the right time came on me when I realized that my life is valuable. And that my family,friends and work is valuable.
    Now, I am back on my feet, reconciled with my other half and everything happened in his perfect timing..God send us tools/people to show us his grace. And as for me I would like to humbly thank Aldub because they have saved my life. Welcome to my second life..God bless us all!

    1. Sophie that’s very inspirational….and I bet you’re not the only one that found sustenance and inspiration in the story…..the simple message of Tanang Panahon is actually very profound, and can be applied to so many aspects of our lives. Thank you for sharing your experience ….. be strong and patient.

  115. Thank you for this article Mr. Sellers, you have captured the true essence of the Aldub phenomenon. PROUD FAN SINCE DAY 1 here.

  116. Thank you, Michael, for seeing the side of the Filipinos. Though I am not an avid fan of Aldub, I agree with you that it captured the hearts of my “kababayans” spectacularly. I am glad you see the part of Filipinos resiliency and the nature to stay happy despite the crisis we’ve been through. I am also glad you see the message that the kalyeserye wants to convey to their audience.
    With the way you write the article, I admit you seem more Pinoy feeling the “kilig” of Aldub more than I do. Thus my hats off to you sir in appreciating the Filipino culture and traits.

    1. Sus, pare aminin mo n ALDUB convert k n rin. Haha! Like me. Hehe!

      Kalyeserye/Maine/Alden teaches me and everyone as well (I think) the ..
      – GOD, faith particularly and acknowlegement that there’s a GOD and Lord Jesus Christ
      – hope-ing that everything will turn out good (vibes)
      – patience to wait for the “Tamang Panahon” for whatever endeavor you are rooting.
      – hardwork while waiting the “Tamang Panahon”
      – LOVE with forgiveness and sacrificing yourself just for your love ones (and not just loving and doing it just for yourself, Uy! selfish talaga)
      – good character ethic because it will reflect on your personality ethic
      – Good old traditional values (pag mano, bayanihan and not just be selfish)
      – honor your parents
      – always do your best whatever the pay off is.
      – always do good to others
      – and other good ways that really changes me (OO, inaamin ko)

      Mr Sellers, you are more than a True Filipino than the rest of us. With outmost respect to you. Keep doing things and promote what a true Filipino is. God Bless us all! Will see your books.

      Hope Maine will read this blog cause she is also into writing (a novel) as well.

  117. Among the many articles written about Aldub, this one hits the nail and it’s in the eyes of an American named Michael Sellers. According to Twitter stats, of the 39.5 million tweets last Saturday, 12 million come from the USA. Aldub could be just another slapstick in the eyes of its few detractors but if you’re abroad for decades, it does hit a sensitivity that awakens “something” from within. To me, it’s beyond words. Aldub came at a time when I needed it most.

  118. Hi Mr. Seller,
    Thank you so much ! Your article is such an inspiring one! I’m a fan of ALDUB and to be honest I’m so happy watching Eat Bulaga everyday since then …. I must say it’s a part of my everyday routine…. MABUHAY KA MR. SELLERS! MABUHAY EAT BULAGA! MABUHAY PHILLIPINES….

  119. Thank you, Mr. Sellers. Your article has awaken a sense of pride in me as a Filipino in these times I find it so difficult to feel anything but disgust and shame towards our government what with the blatant display of greed and abuse of power. It’s really a breath of fresh air for most of us to see on tv other than the calamity-plagued, corruption-riddled, crime-infested country we have. I didn’t know I have a hopeless romantic in me and by that, I’d like to believe there is still hope for my nation.

  120. thank you very much mr.sellers, your words are so beautiful..you’ve managed to capture the ideas that some of our fellow Filipinos cannot understand or refuse to understand..

  121. What a great, positive, and deep analysis and observation about the Philippines and its natives! 🙂 You didn’t just get the big picture but the small details too and that is what had kept me scrolling and reading your article. I felt your passion not just in your writings, but also your passion to write about the Philippines and us, Filipinos. I felt your love for our country. I didn’t felt that a foreigner had wrote this, I felt a patriotic citizen who deeply knows the country, beyond the country, the natives and beyond the natives. We truly appreciate not just this but also your talent, passion and effort. 🙂 I can’t wait to read your books soon. Is it available in all bookstores around the Phils? Thanks.

  122. Thank you Mr. Sellers for your honest observation and interpretation of us Filipinos being patient, resilient, humble and fun loving people that values family and old filipino tradition. We are humbled by your article and you captured all the simplicity in our daily life. Call it “kababawan” or “baduy” but who cares.. as long as it brought smiles to our faces and eased the burden we’re facing… so be it! We appreciate you! 🙂

  123. Thank you, Mr. Michael Sellers. Your analysis really hit the nail on the head…For our so-called intellectual society, this “kababawan” of the Aldub phenomenon does not sit well with them. Unfortunately, for a jaded person as myself riddled with natural calamities, and saddled with an inept and corrupt government; this show offers a respite from the hard realities of life and teaches us to hope and pine for the traits that are truly Filipino..To hope that maybe in the right time everything will come out just fine.

    1. Hi Divina….yes, I’m hearing a lot about “kababawan” ….I just don’t agree. Anyway, it’s kababawan, then I’m kababawan.

  124. Hi Mr. Sellers,
    Thank you for this article not just because it is about AlDub and I am a supporter but because you captured the essence of the Filipino culture even if you’re not a Filipino by blood (you’re a “Pinoy” by heart). We are a nation of hardworking, simple folks who loves to have fun. Some cultures criticize us because they see Filipinos smiling to the camera in the middle of a flood or after the devastation of an earthquake or in the midst of poverty and squallor. They think we are fools for finding something to be happy about in the middle of a tragedy. You called it resiliency, and I agree. The spirit, faith and hope in every Filipino is something that is almost impossible to extinguish. Kalye serye talks of patience (good things come to those who wait), respect (of elders and traditions) and love (not just the romantic kind but love of family as well). Three things that are prevalent in our culture. So when people ask me, “you’re a smart, successful person, why do you watch AlDub?”, I humbly reply, “It’s the story about the Filipinos and it makes me happy. Isn’t that reason enough?”

    Again my heartfelt thanks to you sir.

    Mabuhay!

  125. Thanks Michael for the article. Very well said. Some say being hooked to Aldub is being “shallow”. I extremely disagree. Who cares, if it makes million people happy. Also, who’s glued on TV watching EB 24/7? Each of us has to work and earn a living.

  126. You nailed every single statements about this phenomenon which other people can see. I am a fan from day 1. I was not too involved in such love teams and shows before but when I watched this more than the giddiness it portray, I like the values that they partake. On their show in the Philippine Arena, I bought and gave away 44 tickets to fans who liked to go but couldn’t afford to buy. An example: There was a son whom he’d like to surprise her mother for her bday. They’ve been wanting to go but had no extra money. I contacted him through facebook and there I was able to give them free ti kets. The joy of giving this son and mother the chance to bond and watch a history show is priceless. The thank you I received from them is more than the worth of the ticket. Furthermore, I didn’t just gave joy to these people whom I gave free tickets, I also was able to help eat bulaga in putting up aldub libraries. By the way, I am based here in the US that’s why I cant attend that event.

  127. Hi Michael,

    I really appreciate how you explained in detail. I am very impressed on how you deliver your story about ALDUB. Truly there’s something with Filipinos and our values. I am happy and very kilig watching Kalyeserye especially the #Tamangpanahon event. I hope some people who are not happy with ALDUB will read this article so that they will understand us. Why this ALDUB become phenomenon. Thanks and God bless you and your family…

    Kind regards,
    Ana

  128. Great article Michael, I also got the kilig factor just anybody else who got addicted to this fairy tale. I’m a Pinoy based in Canada. I went home first week of October for a couple of weeks. Out of curiousity about the show that I see on Facebook, I watched Eat Bulaga on my first day after a long time and got hooked to it ever since. I started to watch all the previous shows since Yaya Dub started, it’s good that they compile the Kalyeserye series in Youtube. Now I have a Twitter and IG account to be more updated on what’s going on. Now, I’m back in the cold. Subscribed to GMA and thanks to PVR that I can watch Eat Bulaga after work. This just proved that there is no age limit to have “Kilig”. Mabuhay!

    1. Thanks Wilson…. that’s right. I want to think some more about “kilig” …. what it is, exactly, and what it does for us. I know for sure that I don’t want to lose the ability to feel it….that’s when I’ll know I’m really and old guy. Not ready for that yet. 😉

      1. Good day Mr. Sellers
        Thank you Mr. Michael for spending your precious time to come up with this articcle. I highly appreciate how you could relate to the Aldub Phenomenon. There’s really something magical about the whole thing that it transcends beyond race, language and culture. For lack of words we call it magical, because everything is beyond words. Aldub has penetrated deep into our very being, our True Self. It is so suble and pure that we recognize and moved by it only through our tears, kilig and feel-good emotions.

        Some people say its kababawan but may I say its “kalaliman” (deep). If we will try to anylyze it further, we are caught up in the hustle and bustle of this mundane/material world. These are all material tappings covering our True Self, our very essence, of who we truly are. We are not the physical body, we are not our position, we are not what we have, we are not our achievements. The material world cannot and will never define us.

        Some people even if they are affected already still refuses to acknowledge this Magical Self wanting to be known. Its okay if they still want to remain blind for now, but by sharing this tiny thought of mine, I hope that they may realize that something is covering their sight for them to see the clearer picture, to see what is real. It is not about aldub, it is malalim, it about what aldub brought in us for us to realize and understand ourselves better.

  129. Thank you for helping us comprehend the ALDUB Phenomenon. I believe that the “kalyeserye” came at the time when the Filipino people needs something to make them “happy” after all the tragedies that they experienced due to natural calamities and the social problems attributed to government inaction or incompetence. Traffic, port congestion MRT/LRT breakdowns, smuggling, price increase of basic commodities, etc. were daily burdens that made life miserable for ordinary citizens. The ALDUB segment somehow offered a respite from this daily burdens. the segment made people relate to the basic emotions of love an happiness and the positive values that it imparts to the viewers.

  130. What more can I say…you put the AlDUB phenomenon into eloquent words that describe it to a T. Much obliged with a lengthy but awe-inspiring explanation. My thoughts exactly.

  131. Thank you for so eloquently putting into words what so many of us can’t describe. It’s someone like you – one who had experienced, lived and breathed Philippines – who can adequately express our sentiments in the case of ‘Aldub.’

    Mabuhay, sir!

  132. Mr Sellers,
    I read your article all the way to the end And your familiarity to our culture, traditions, feelings as kilig is amazing. Me and my husband lived in US for over 46 years and last Jun we came back for vacation and this is the longest number of months we stayed. After buying our condo here in Pque in 2011 we thought well try it here and we’re glad we did. Anyway, we’ve been watching TFC since 1998 and I know nothing about GMA until I saw Kalyeserye in Eat Bulaga. At first with just YAya it wasn’t very eventful until Alden and her smiled at each other. Since then, I never missed the show and if I do, I watch the replay online. I wished though I watched the show at the arena, but I was in HongKong for a week with my cousin. I’m 66 and never really like Tweeting even if I have account since 2009, but since this addiction to the show, tweeting is the very first thing I do when I wake up in the morning and joined the sleepless night of tweeting when needed. My husband let me do what I want and he himself is also very much kilig and we just have a good laugh when the Lola’s do their funny antics. All three are super funny, but Jose/Lola Tinedora just cracked me up. He’s flirty, wild and every word he says comes out funny and Im sure putting a show without script must be hard. They said it’s hard to make people laugh but they just know what to say to make us laugh. Unfortunately, I’m leaving for the holiday to joined my 2 sons and their family next month, and probably come back in 3 months again, but I’m sure this time that I’m a convert from TFC to GMA. Thank you for your article and more power to you and your wife.

    1. LorEle….thank you so much for your sweet comment. Isn’t it great to be sixtysomething and still feel kilig! 😉 Enjoy it and don’t let go of it. I think it will keep you young. (I hope it’s keeping me young too…..!)

  133. Hi Michael,
    What can I say? This is one hell of an excellent article. It’s great. You captured almost everything that every AlDub / Kalye Serye follower would want to say; and I was almost…yeah (embarrassed to admit).. in tears when I start to realize that you do not only give credence to Filipino values and traditions we almost do not recognize anymore – like old colleagues in our past we lost contact with – but you also feel them, you breath them, you embrace them, and you make us feel you’re one of us (and that was the part when a tear tried to escape ), and all of these make me wonder why some Filipinos, all in cognizant of Pinoy values, still fail to see them , and instead decide to bash and criticize the entertainment merits of the show. So thank you for sharing us your piece (I can relate much too because I live outside the Philippines).

    I also wrote an AlDub article for Rappler (and in my blog too), and I’m glad I did. It’s a release of one’s perspective one can only put forth in writing. My mom is from Leyte and I have friends in Samar, so there’s a possibility that you and I will cross path one day (I will wear a blue shirt .. 🙂 ). Thanks again. Oh by the way, yes, I do enjoy the’ Kilig’; and also ‘Gigil’ sa laughter, ..and you have to help me out now— what’s ‘kilig’ and ‘gigil’ in English?

    /Ron/

    1. Hi Ron … thanks! I’m going to put up a link to your Rappler article, which is a really nice one! Thanks for reaching out…..

      As for “kilig” and “gigil” …… as far as I can tell, there is no word for kilig. People say “giddy” … and maybe. I think that gets at least part of it. And we DEFINITELY have no word in English for “gigil” which I understand to be an irrestible urge felt by my wife to pinch any baby or any unbearably cute little creature…..

      Everyone, here’s thelink to Ron’s post on rappler:
      http://www.rappler.com/entertainment/108155-aldub-thoughts-opinions-kalyeserye

      1. Oh..Thanks Michael. I’m glad you like it. I appreciate it.
        Yup, I think you’re right. There aren’t any english words for ‘gigil’ and ‘kilig’. So if we want to translate a sentence like …”hindi lang siya gigil, kundi kilig pa”, we just have to be contented with …”he/she isn’t just ‘gigil,’ but also ‘kilig’ pa more” .. 🙂 🙂 🙂
        I’m glad I read your article; my friend Cel Rivera shared it to me.
        /Ron/

  134. With all my heart and on behalf of the whole AlDub Nation… thank you very much. Everything you wrote were the exact feelings and thoughts we have. You are truly an artist. You saw what we saw, felt it and shared it to the world.

    Aldub you, sir!

  135. This is the best comprehensive write-up about ALDUB I’ve ever read! Kudos, Mr. Sellers. Thanks for sharing your point of view on this phenomenon. I’m sharing this to my friends:-)

  136. Thank you for this well observed, well written article of our pseudo reality tv show segment in Eat Bulaga. Thank you for shamelessly sharing what you think and feel about all this. I got teary eyed reading your article. Mabuhay ka Michael and MARAMING SALAMAT for being a part of ALDubNation.

  137. Hi Sir,

    It feels so good reading your heartfelt observation and article about AlDub Sa Tamang Panahon. Thank you so much for your keen understanding about the reasons why we love Eat Bulaga’s “Kalyeserye” – our dose of daily positivity and happiness. The Filipino Values like respect and courtship that are being showcased are a big help for us parents, to let our children realize that Love Can wait until sa “Tamang Panahon”. Respect for elders, loyalty and patience.

    Again, thank you Sir for your wonderful article.

    Oooops. The ” kilig ” factor, is truly amazing.

  138. Great article, Michael. You truly understand the Filipino mentality. I was wondering, are you interested in doing a film about the Northern Philippines, particularly, the Kalinga people? That would be awesome!

  139. Great article sir, thank you for writing this. Now I don’t have to expain to everyone asking me why I am so hooked on Aldub & Kalyeserye. I just need to tell them to read your article.

    By the way, I also come from a small town in the Southern part of Samar and I am also a Haiyan survivor in Tacloban. I hope I can read your books soon.

  140. Hello Sir,

    I am very much thankful for the article that you’ve written. Me myself is a fan of Eat Bulaga and of course Aldub, proud to say that I am an Aldubnation.
    You’ve nailed it sir, it is well said. All I could say is ” Fantastic baby”.
    It’s such a great honor that an american like you sir wrote a great article for ALDUB. As a rockie in the field of Blogging, if I may, if it’s not too much can you be my mentor Sir?

  141. I thought I was reading something written by a Filipino by blood, and got a pleasant surprise when I read the “About” section. To read something as detailed and accurate a description of this incredibly giddy phenomenon, regardless how shallow it might be, from someone of foreign roots, just multiplied the kilig perhaps 5.2 times hahaha… to be honest, i was nonchalant about it during the first few weeks that Eat Bulaga was airing this Kalyeserye. I thought to myself it will die down, sooner than later. Being the ABS-CBN fanatic that I am (for reason I really don’t know, perhaps it is something you can also write about – GMA and ABS being so polarizing that people -even within families – fight against each other defending their channel preference), i truly really really wished it would end soon hahaha… however, as the show’s popularity got stronger, i gave myself the chance and watched it together my GMA-fanatic cousins, and I was hooked.. i remained casual outwardly but i cannot deny the fact that i cannot control what i feel whenever i watch an episode. I find myself chuckling and giggling uncontrollably and would pretend to ease down when i realize i am getting too carried away.

    I think you nailed it when you described the AlDub phenomenon being vicarious – it brings back all the memories and sweet nothings anyone who has ever felt in love with someone, and see their own stories unfold in national TV on their behalf.

    Just as love needs no explaining, so does this phenomenon need no further critique – you just feel it, and that’s it. 🙂

  142. KalyeSerye (AlDub) – Fairy tale or no Fairy Tale!!! Thank you Mr. Sellers for this post and your thoughts. You have witnessed, captured and transcribed what made Aldub Nation ticked. You have expressed what some Filipinos can’t seem to figure out or expressed why KalyeSerye made such an impact to so many lives of Filipinos here at home and abroad. Maraming, maraming salamat… pa Good Vibes din po Kayo.

  143. I think it’s possible with Americans to react in the same way. Unlikely, but possible. I’m reminded of the movie Truman. If that could be an example, despite being a movie.

  144. Hi manoy michael,

    maupay! this is a nice article, my wife who is also from samar, shared your site to me, perhaps hoping in the process that ill join the aldub bandwagon also. seeing the books that you have here, now i get it, you see i am a fan of the book “hang the dogs” by your friend mr. bob couttie. at first i was having doubts to the sincerity and authenticity of a philippine part-history book that was authored by a foreigner. but after reading it, i instantly saw the kind of rare jewel of accounts it is courageously trying to impart on the reader. it was indeed a great work. i have recommended it to my friends since i’ve read it 12 yrs ago. i hope and pray you guys will have good health and more ways to pursue literary works on the life and history of the sometimes crazy yet humble filipino people.
    and yes, i will try to read your books as well.

    1. Thank you for this…..I’m passing it along to Bob Couttie!!! He’ll be happy to hear from you! And I agree with everything you said about his book.

  145. I’m not a follower of AlDub or Eat Bulaga although I’ve seen a few episodes of kalyeserye and I grew up glued to Eat Bulaga. I have to thank you for writing an insightful piece on Filipino culture and explaining to a “serious” person like me what AlDub means.

    Personally, I’m inspired by Maine’s path to superstardom. She’s a true inspiration and you highlighted her unconventional path to mainstream popularity. I agree that that’s one of the reasons why this tandem has mass appeal.

    Mabuhay ka and may you blessed in everything you do, especially your efforts to help the survivors of Typhoon Haiyan.

  146. Hello Mr. Sellers,

    I worked with you on the “Goodbye America” film set. It hasn’t been that long. Or is it?

    Thank you for writing this article. It is well-written and heartfelt. The best part about it is that you showed us why and that makes it mean more. I’m not a fan of Aldub but I am very proud of how this show is trending and affecting lives of people in the most positive way.

    I hope we can work together on something someday.

    Massah

    1. Hey Massah….great to hear from you. Hope you’re well…..I’m hoping for a few more films in the Philippines before I’m too old! Stay in touch…..and thanks for reaching out.

      1. Thank you for replying.

        You have my email address and I hope I can get your email and maybe contact numbers so I don’t have to write you through your blog.

        It would be great if we could have a chance to meet up someday.

        Thanks for replying.

  147. Thank you Sir for loving the Philippines and appreciating our culture, our ways of life.
    Hope you wont get tired of writing articles, books etc. about the Philippines.
    More power to you and GOD bless you and your family.

    1. The Philippines has been a great blessing in my life…. I won’t get tired of writing about it!! 😉 Thank you for the kind thoughts.

  148. Hi Sir,

    I am very pleased to the article you wrote regarding Aldub Phenomenon. Until now all their fans can’t get through with the happiness and “kilig” they feel. Personally I am really happy for them and also hopes that one day they will end up together. For all the fans of Aldub believes that they are made for each other because they met before, and met again after 5 years. And that particular segment also gives us back the traits and culture of the Filipinos. As Lola Nidora tells us always that whatever success we have we should not forget the good behavior and good manners that our parents taught us. We should wait for the right time….. Thanks again and more power to your career.

  149. A very thorough and keen analysis of the Filipino psyche coming from someone of a different culture. It’s so endearing to read articles like this.

  150. Sir, I commend you, being an American, to write a beautiful piece of article about Filipino culture, values, and traditions and so much so about the “Kilig” ALDUB phenomenon. I just stayed home watching the Kalyeserye everyday. Have to arrange my plans or errands for the day so not to miss a single Kalyeserye segment. Watching each episode, I couldn’t help but to feel how each of the lolas, Alden and Yayadub FEEL ___ as if I am on their shoes___ getting enthralled and mesmerized, feeling deep inside my being the character herself/himself. I would just realized, tears were already rolling down my cheeks, or I would be giggling with the lolas’ gags and antics, or the “Kilig” as if I went back to my high school days___having a crush for the first time.

    The ALDUB PHENOMENON is God inspired. There is a Divine Manifestation! Alden and Maine must have done something good___ they are really good and kindhearted. What they are experiencing now are storm of blessings from heaven! They are MAI DEN HEAVEN (MAI for Maine “Yayadub” and DEN for Alden) !! The outpour of blessings to them are unbelievable!

    The ALDUB TANDEM is a sweet inspiration for the young and the young-at-hearts alike. I believe they are starting to dream like the ALDUB , to emulate or somehow follow their footsteps.

    I am just one of the huge avid fans of ALDUB!

    1. Micheline….ako rin! 😉 I am feeling blessed that I can feel it, still feel young and optimistic even though the clock is running out….so what? 😉 Enjoy the kilig.

      1. Sir your writing is a great historical reference . Much of the writings about the Philippines are farcical. Heroic act not written, if not declared as inane simplistic heroism. I would appreciate if you can research on the Frs Gomez, Burgos and Zamora great priests who fought against the abuses of the Spanish friars.

        1. Thanks James … good idea about Gomburza…..I haven’t written about them, and they are really the beginning of so much that would follow. I will make it a point to write about them …..thanks for the suggestion.

        2. I’m not fluent in English so I can’t say what I really want say. In my simple words THANK YOU.. I’m so proud you’ve seen the deepest thought of a truly Filipino.. It’s so sad there still bashers, saying non sense, under estimates ALDUB & ALDUBNATION ( that’s what we call ourselves, fans of ALDUB) , & so much more negative comments.. Because of network rivalry & celebrities competition.. Of course we can defend our sides & we ignore such negative vibes, but still affected that they don’t see us how really happy we are.. They don’t know what positive effect & happiness we feel about ALDUB.. Everyday we see to it we don’t miss every episode coz it takes 45 min to 1 hour depends on the situation.. If we miss it, we wait for someone to post it on YouTube and even we’ve watch noontime we watch it over & over .. We’re so proud to ourselves were part of their journey even well not gain / earn money from it.. We’re here to support them all the way even they don’t know us & even will not meet.. Thank you coz you understand & (maybe) you (can) relate what & how we feel.. GOD BLESS YOU , ALDUB, ALDUBNATION & EAT BULAGA..

      2. Thanks for your article. Well said. Kilig is not only for the youth. People like me who will be senior next year and my wife feel it as we witness and feel the AlDub romance. It re-kindled our love moments many years ago till the present. Its “kababawan” sits well with us intellectuals and i am not ashame of it. I am a Professor and a PhD in the University of the Philippines and my wife is the Dean of a top ranking private school of nursing in the Philippines. We appreciate ALDub and are proud Filipinos for being part of this historic AlDub phenomenon. Mabuhay ang AlDub nation. Mahal ko ang Pilipinas. May kilig din dun.

        1. Thank you so much Professor Luna …. I hope you can help those in the intelligentsia who don’t “get it” gain some better understanding, or at least a measure of compassion and tolerance, for those who are willing to lose themselves in this. I’m not sure you’ll see this reply — but if you do, I have a question. Can “kilig” be something other than romantic giddiness? When I feel a thrill and a rush of emotion that has nothing to o with romance — but has everything to do with feeling connected to others, and proud of them, and proud to be part of something larger than myself — and it makes me get teary eyed. What is it? We don’t have a word for it in English — at least not that I know. I’ve asked my Filipino friends … .some say it could be an expanded sort of definition of Kilig. Others say no. I’m not sure…..;-)

          1. Dear Mr. Michael,

            May I try to answer your query in any liitle way I can. That kind of feeling cannot be encompassed by kilig. Kilig is more aptly romantic giddiness.

            That overwhelming feeling of becoming something bigger as you describe it and maybe similar to what alden is feeling right now has no definite tagalog term. It is suble and the emotions is so powerful that no exact words can really describe it, however, you may use LUBOS PO AKONG NALILIGAYAHAN….. lubos is an adverb for much but more than much…ligaya is happy…. So in adding LUBOS we Filipinos would already know how ecstatic you are feeling….add to that, you put both of your hands on your chest or if you have other gestures to express how you feel … You get through….

  151. I don’t normally read articles but this one is truly one can say I’m so proud to be Pinoy that someone like you appreciate the talents that the Almighty has given to the Filipinos. We hope that Aldub can help in such a way can unites people with love, faith and sharing sa Tamang Panahon. 2 thumbs up Sir!

  152. First, I am interested to buy your books, I am from Leyte and Samar is our neighbor , It is really one of the beautiful islands in the Visayas.
    About Aldub, I saw Yaya the very first day she joined Kalye Serye , she is really amazing, now I am a fan of this love team. I lived here in San Diego CA and I enjoy watching Eat Bulaga everyday.

    1. I was deeply touched by your article Mr. Sellers.
      Thank you for sharing such a deep understanding of the Filipino culture and values. I am a big fan of Aldub! It helps relieve my daily stress by the laughter and kilig factor. I am 70 years old and happily married for 47 years because I have a mother just like Lola Nidora who insisted on waiting for the right time. God bless you always!

      1. Thank you so much for sharing your comment. I’m inspired by your 47 years. My wife and I have been together twenty years and it’s gone in the blink of an eye. I hope to make it to 50 years together!

        1. Sir Michael Sellers:

          Thank you so much for your deepest love and appreciation of our dear nation as well as featuring the uniqueness and genuine Filipino virtues and values that Eat Bulaga thru the kalyeserye and AlDub contributed to the world. A unique love story in a daily noontime show turned us Filipinos to value our culture and tradition which was almost forgotten by the the youth today. The daily quotes and messages of Lola Nidora is not only for Alden and Maine but also for the Filipino youth. She advocated about love, respect, patience and obedience. We cannot deny the fact that teen-age pregnancy is rising not only in the Philippines but in some parts of the world. Most of the youth gone astray if parents or grandparents were not there to guide and discipline them. Our elders always inculcate to us values and character.I’m lucky enough to have gained the wisdom of our elders, the very reason I truly appreciate the Eat Bulaga, the lessons of Kalyeserye and AlDub for advocating that Tamang Panahon will eventually come to those who patiently wait and that true love can wait… I am a public servant implementing government’s programs and services for Older persons. I’m grateful to have connected the elders and the youth by advocating the values and virtues that AlDubEBKalyeserye inculcated to all of us. Kilig pa more.God Bless you and your family too.

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